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All Journal BISMA: Bimbingan Swadaya Masyarakat
Shah, Abrisam
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Increasing the Economy Through MSME Marketing via Social Media Mukhlisin; Indriani, Dian Eka; Iristian, Jovi; Prayudanti, Adhania Andika; Shah, Abrisam
Bisma : Bimbingan Swadaya Masyarakat Vol. 6 No. 6 (2025): February 2025
Publisher : STAI Miftahul ULa Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/bisma.v5i4.1173

Abstract

The assistance provided to MSMEs in Sambiroto Village aims to enhance the competitiveness and capacity of MSME actors through the utilization of social media as a tool for digital marketing. The focus of this community service is to address the limitations of conventional marketing, which is confined to the local market, by leveraging digital platforms such as Instagram, Facebook, and YouTube. The methods employed include training on creating social media accounts, content management, and strategies for interacting with consumers to expand market reach. The results of the service show that after the assistance, MSMEs were able to improve the visibility of their products, broaden their market reach, and experience an increase in sales. This program also helped MSME actors better understand the importance of digital marketing and integrate it into their business strategies, significantly strengthening their competitiveness in the digital era.
Co-Authors Dian Eka Indriani, Dian Eka Hery Widijanto Iristian, Jovi Mukhlisin