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All Journal Jurnal Wicara Desa
Wulan Sari, Nova Lailan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGEMBANGAN INOVASI KEMASAN PRODUK UNTUK MENINGKATKAN DAYA TARIK UMKM DI DESA TEROS Amanda, Nadia Desya; Wuryantoro, Javier Atallariz; Paramarta, M.Magistra Apta; Wulan Sari, Nova Lailan; Rahman, Fitri Aulia; Syahrul, M; Sonia, Eva; Hafidz Hamidah Yusuf, Abdul; Nurajizah, Nurajizah; Hafidah, Nur; Nurchayati, Nurchayati
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6724

Abstract

Real Work Lectures are a form of education by providing learning experiences for students to live in society. MSMEs are a sector that is quite important in playing various real economic interests in national development, especially for the creation of new businesses and jobs.This activity aims to explain the efforts that can be made to increase the marketing of MSME products in Teros Village, Labuhan Haji District, East Lombok Regency through optimizing packaging innovation. The method used consists of three stages: planning, implementation and evaluation. Assistance is provided by assisting in making branding labels. From the results of this activity, it can be concluded that direct assistance is more effective in increasing the awareness of MSMEs to adopt packaging innovations.
Co-Authors Amanda, Nadia Desya Hafidah, Nur Hafidz Hamidah Yusuf, Abdul M Syahrul Nurajizah Nurajizah Nurchayati Nurchayati Paramarta, M.Magistra Apta Rahman, Fitri Aulia Sonia, Eva Wuryantoro, Javier Atallariz