Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Art Nouveau Jurnal Wicara Desa
Nurajizah Nurajizah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PERANCANGAN MEDIA PROMOSI SAS CAFE AND RESTO SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Nurajizah, Nurajizah; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: SAS Cafe and Resto is an undertaking engaged in the culinary in Surabaya East which has considerable potential. SAS Cafe and Resto has traditional features as there are gazebos made of gelugu wood so that rural atmosphere feels more real and is surrounded by paddy fields around the Cafe and Resto. With the potential that is owned by SAS Cafe and Resto, the culinary field in this enterprise is still lacking in terms of promoting its products. Promotional activities are very important to market a product/brand, so the brand remains and can do approach to customers through these promotional activities. Promotional activities carried out by SAS Cafe and Resto very less because until now, promotional activities carried out was just a promo event, social media and website, so typical and products from SAS Cafe and Resto not yet seen in any promotional media campaign that has been done up to this point. The problem is, although the advantages owned by SAS Cafe and Resto are big enough, but the drop in visitors due to lack of activity can happen promotion conducted by SAS Cafe and Resto and the lack of innovation in the promotion as well as a multitude of culinary business that sprung up in Surabaya who approach customers through promotional programs. Therefore, it takes some effort to maintain customer loyalty, one of them is designing the right promotion media and innovative that can increase brand loyalty  SAS Cafe and Resto. Keywords: Design, Promotional Media, Brand Loyalty
PENGEMBANGAN INOVASI KEMASAN PRODUK UNTUK MENINGKATKAN DAYA TARIK UMKM DI DESA TEROS Amanda, Nadia Desya; Wuryantoro, Javier Atallariz; Paramarta, M.Magistra Apta; Wulan Sari, Nova Lailan; Rahman, Fitri Aulia; Syahrul, M; Sonia, Eva; Hafidz Hamidah Yusuf, Abdul; Nurajizah, Nurajizah; Hafidah, Nur; Nurchayati, Nurchayati
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6724

Abstract

Real Work Lectures are a form of education by providing learning experiences for students to live in society. MSMEs are a sector that is quite important in playing various real economic interests in national development, especially for the creation of new businesses and jobs.This activity aims to explain the efforts that can be made to increase the marketing of MSME products in Teros Village, Labuhan Haji District, East Lombok Regency through optimizing packaging innovation. The method used consists of three stages: planning, implementation and evaluation. Assistance is provided by assisting in making branding labels. From the results of this activity, it can be concluded that direct assistance is more effective in increasing the awareness of MSMEs to adopt packaging innovations.
PENGEMBANGAN INOVASI KEMASAN PRODUK UNTUK MENINGKATKAN DAYA TARIK UMKM DI DESA TEROS Amanda, Nadia Desya; Wuryantoro, Javier Atallariz; Paramarta, M.Magistra Apta; Wulan Sari, Nova Lailan; Rahman, Fitri Aulia; Syahrul, M; Sonia, Eva; Hafidz Hamidah Yusuf, Abdul; Nurajizah, Nurajizah; Hafidah, Nur; Nurchayati, Nurchayati
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6724

Abstract

Real Work Lectures are a form of education by providing learning experiences for students to live in society. MSMEs are a sector that is quite important in playing various real economic interests in national development, especially for the creation of new businesses and jobs.This activity aims to explain the efforts that can be made to increase the marketing of MSME products in Teros Village, Labuhan Haji District, East Lombok Regency through optimizing packaging innovation. The method used consists of three stages: planning, implementation and evaluation. Assistance is provided by assisting in making branding labels. From the results of this activity, it can be concluded that direct assistance is more effective in increasing the awareness of MSMEs to adopt packaging innovations.
Co-Authors Amanda, Nadia Desya Hafidah, Nur Hafidz Hamidah Yusuf, Abdul M Syahrul Muh Bahruddin Nurchayati Nurchayati Paramarta, M.Magistra Apta Rahman, Fitri Aulia Sigit Prayitno Yosep Sonia, Eva Wulan Sari, Nova Lailan Wuryantoro, Javier Atallariz