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All Journal Jurnal Pengabdian Masyarakat (Jubdimas)
Hazmi, Fadli
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health

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Implementasi Strategi Branding Guna Memperkuat Brand Image dan Brand Value CV Mandiri Kopi Trisatya, Achmad Afriadi; Adiputra, Achmad Basyir Santoso; Manurung, Agustina Dian Putri; Hazmi, Fadli; Purba, Murdhiyati Hilma; Rauziqmi, Rosi
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat, September 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v1i2.75

Abstract

A business certainly must have a strong branding strategy in order to realize the vision and mission of a business. In the midst of an increasingly massive market growth and development, of course this has an impact on the increasing number and development of various businesses in the community, including the coffee business. The coffee business is growing well from upstream to downstream. More and more similar businesses make the competition tougher and of course a good branding strategy is needed. The strengthening of brand value and brand image in terms of can strengthen the purchase intention by consumers. This community service program is expected to be able to provide assistance to the coffee business of CV Mandiri Kopi so that it can strengthen the brand and is expected to increase coffee sales. Keywords: brand value, brand image, and purchase intention.
Co-Authors Adiputra, Achmad Basyir Santoso Agustina Dian Putri Manurung Purba, Murdhiyati Hilma Rauziqmi, Rosi Trisatya, Achmad Afriadi