Implementasi Strategi Branding Guna Memperkuat Brand Image dan Brand Value CV Mandiri Kopi

Trisatya, Achmad Afriadi
Adiputra, Achmad Basyir Santoso
Manurung, Agustina Dian Putri
Hazmi, Fadli
Purba, Murdhiyati Hilma
Rauziqmi, Rosi

Jurnal Pengabdian Masyarakat (Jubdimas)
Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat, September 2022

A business certainly must have a strong branding strategy in order to realize the vision and mission of a business. In the midst of an increasingly massive market growth and development, of course this has an impact on the increasing number and development of various businesses in the community, including the coffee business. The coffee business is growing well from upstream to downstream. More and more similar businesses make the competition tougher and of course a good branding strategy is needed. The strengthening of brand value and brand image in terms of can strengthen the purchase intention by consumers. This community service program is expected to be able to provide assistance to the coffee business of CV Mandiri Kopi so that it can strengthen the brand and is expected to increase coffee sales. Keywords: brand value, brand image, and purchase intention.