Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mount Hope Global Economic Journal
Ivonie
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF SERVICE, PRICE, AND ADVERTISING ON SHOPEE PURCHASE DECISIONS Michael; Ivonie; Angeliou, Ryan; Kozen, Vincent; Butar Butar , Mangasi; Gultom, Robinhot
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.669

Abstract

Currently, the development of the business world in online shops is increasing and people are also helped by the existence of online shops where people as consumers do not need to visit the shop to shop. This study aims to test the Influence of Service, Price and Advertising on Purchasing Decisions on Shopee. Research focuses on quantitative data, tends to use associative research. The population was 237 consumers who visited the Shopee application and the sampling technique was Slovin. The research sample consisted of 149 consumers. The results of the study are that service has a positive influence on purchasing decisions on Shopee. Price has a positive influence on purchasing decisions on Shopee. Advertisements have a negative influence on purchasing decisions on Shopee. Service_X1, Price X2 and Advertising X3 influence Purchasing Decisions (Y) on Shopee.
Co-Authors Angeliou, Ryan Butar Butar , Mangasi Kozen, Vincent Michael Robinhot Gultom, Robinhot