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Study On Gen Z phycology Over Growth Of Business By Use Of Social Media Marketing In Small And Medium Scale Business In Ahmedabad City Rishi, Mahadik; Harshad, Parmar; Vidani, Dr. Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i5.11958

Abstract

This paper talks about the psychology of Gen Z and how it would influence the growth of SMBs in Ahmedabad through social media marketing. In it, demographic variables such as age, education level, occupation, and social media behavior were investigated using a quantitative approach to derive some relevant correlations for creating the marketing strategy. Thus, the study sheds light on the need for companies to adopt specific marketing strategies that match people's preferences, which are trademarks of this generation, termed quite tech-savvy. This generation likes authentic, interactive, and purpose-driven brand experiences; therefore, SMES must enhance its social media presence by developing exciting content for those who use those media. Practical implications of such findings reveal proper usage of consumer insights towards increasing brand and retention
Consumer Preferences Over Multiplex v/s OTT Platform Chavda, Vivek Chavda; Thakar, Pooja Thakar; Vidani, Dr. Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i6.11970

Abstract

T This study provides an in-depth examination of the consulting services offered by Head Quest HR Solutions LLP; a reputed HR consulting company based in Ahmedabad. The goals of the study are to examine the variety of services provided, the technologies used, and the efficiency of these services in improving organizational performance. This study combines quantitative information from structured customer surveys with qualitative data from semi-structured interviews with key stakeholders, through the use of a mixed-methods methodology. According to research, Head Quest HR Solutions LLP uses several approaches that are customized to match the specific needs of its clients. This study provides suggestions to improve the efficiency and effectiveness of consulting services besides providing practical information on best practices in HR consulting
The Effects of Leadership Styles on Employee Motivation and Performance Makwana, Bharat; Vidani, Dr. Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i6.12006

Abstract

This study examines the impact of leadership styles on employee motivation and performance (Vidani, 2015). It analyzes various behaviors—such as encouraging participation and inspiring a clear vision—and their influence on outcomes. Using Chi-Square analysis, the findings indicate that these relationships are weak and statistically insignificant, suggesting that leadership alone may not drive motivation and performance (Vidani, 2015). The results highlight the importance of other factors, such as organizational culture and individual traits, in shaping employee behavior (Solanki & Vidani, 2016). This challenges conventional leadership theories and advocates for a more holistic view of employee motivation within a broader organizational context (Vidani, 2015). The study recommends future research to explore mediating variables, adopt longitudinal approaches, and investigate non-leadership influences (Vidani, 2016)
A Study on Business Opportunity in Solar Panel and Solar Water Heaters Among People Staying in Ahmedabad City Doshi, Ayushi; Yadav, Dhruv; Vidani, Dr. Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i7.12330

Abstract

A project called the Suryashakti Kisan Yojana (SKY) offers a smart solution by helping farmers switch to solar-powered tubewells. This not only helps reduce water usage, but also allows them to earn money by selling the extra solar energy they generate. In Ahmedabad, another initiative is underway—a public-private partnership (PPP) to use solar energy in the city’s public transport system, making urban transport more sustainable. This study examines these issues and explores ways to encourage innovation and sustainability in Gujarat’s renewable energy sector. The findings highlight the need for stronger policies and more collaboration between businesses, government, and local communities to support green entrepreneurship. The study concludes with practical recommendations to help promote sustainable practices in Gujarat, which could also serve as a model for other developing regions looking to scale up their renewable energy efforts
To study generation Z presentation about use of AI in creating challenge and opportunities of future jobs in Ahmedabad Viranchi, Trivedi; Dalvadi, Ankit; Vidani, Dr. Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i7.12344

Abstract

The rapid advancement of artificial intelligence (AI) is significantly changing the global job market, creating challenges and opportunities for future jobs. This study investigates Generation Z’s perceptions of the role of AI in shaping the future of work. Through descriptive data collection, the study examines how AI impacts job opportunities, potential job displacement due to automation, and Generation Z’s readiness to adapt to an AI-driven workforce. The study also explores the readiness of education systems to equip Generation Z with the skills needed to succeed in this evolving job market. By providing insight into how this generation views the evolving job landscape, the study aims to inform educators, policymakers, and employers on how to better support Generation Z in their career development