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All Journal Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Mahardika Adiwidia Cognitive
Sari, Sandra Buana
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Media Sosial dan Komunikasi Politik: Kajian Sistematik Efek Pesan Politik Pada Pemilu Sari, Sandra Buana; Irwanti, Marlinda
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

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Abstract

This study examines the effects of social media messages on political campaign outcomes in the context of national elections and local elections (pilkada). Using a Systematic Literature Review (SLR) approach, this research identifies patterns, trends, and findings from previous studies. The results indicate that social media messages influence voters on three dimensions: cognitive (enhancing knowledge), affective (emotional engagement), and behavioural (encouraging actions). Social media provides significant opportunities to strengthen candidate images, raise political awareness, and increase voter participation. However, misinformation and fake news pose substantial challenges, undermining campaign integrity and public trust. These findings highlight the dual role of social media in political communication: as an effective tool for voter engagement and as a medium susceptible to spreading false information. This study recommends ethical and data-driven communication strategies to maximize the positive impacts of social media in political campaigns.
PERSEPSI SISWA SMA TERHADAP PEMBELAJARAN YANG DIDUKUNG OLEH TEKNOLOGI KECERDASAN BUATAN (AI) Octaviani, Ersa Indah; Fauzan, Ghifran Farosyi; Afifah, Hanna; Sari, Sandra Buana
Cognitive: Jurnal Pendidikan dan Pembelajaran Vol. 3 No. 2 (2025): Agustus
Publisher : CV. Jendela Gagasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61743/cg.v3i2.114

Abstract

This study aims to explore high school students’ perceptions of learning supported by artificial intelligence (AI) technology. The research is grounded in the growing integration of AI in post-pandemic education, which has significantly altered students’ learning habits. A mixed-methods approach was employed, combining online questionnaires from 30 students and literature review from five academic sources. The findings indicate that over 95% of students regularly use AI, which supports understanding complex materials, enhances task efficiency, and enables personalized learning. AI also boosts learning motivation through fast and interactive feedback. However, several challenges were identified, including dependency risks, reduced social interaction, inaccurate information, and potential plagiarism. Most students do not view AI as a teacher replacement, but rather as a complementary learning tool. This study concludes that AI integration in secondary education offers significant potential to improve learning quality, yet it must be balanced with digital literacy, ethical use, and the active role of teachers as facilitators.
Pengaruh Strategi PR Digital Weverse dan Youtube terhadap Loyalitas Penggemar BTS di Indonesia Sari, Sandra Buana; Alifahmi, Hifni
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 1 (2026): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i1.9991

Abstract

Penelitian ini menganalisis pengaruh strategi Public Relations (PR) digital melalui platform Weverse dan YouTube terhadap citra dan loyalitas penggemar BTS di Indonesia selama masa wajib militer anggota grup (Desember 2022–Juni 2025). Tujuan penelitian ini adalah untuk mengevaluasi efektivitas strategi komunikasi digital multiplatform dalam membentuk persepsi positif terhadap citra BTS serta mempertahankan loyalitas penggemar ketika interaksi fisik terbatas. Penelitian menggunakan pendekatan kuantitatif melalui survei daring terhadap 408 anggota komunitas ARMY Indonesia yang dipilih secara purposif. Data dianalisis menggunakan regresi linier berganda dan analisis jalur (path analysis) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa strategi PR digital melalui Weverse dan YouTube berpengaruh signifikan terhadap pembentukan citra BTS, dan citra terbukti menjadi mediator yang kuat dalam meningkatkan loyalitas penggemar. Pengaruh tidak langsung melalui citra lebih besar dibandingkan pengaruh langsung kedua platform. Temuan ini menegaskan peran strategis citra artis sebagai mekanisme kunci dalam mempertahankan keterikatan emosional dan loyalitas penggemar, serta memberikan kontribusi teoretis bagi pengembangan kajian PR digital berbasis komunitas dan kontribusi praktis bagi manajemen artis dalam merancang strategi komunikasi selama masa krisis atau hiatus.
Co-Authors Afifah, Hanna Alifahmi, Hifni Fauzan, Ghifran Farosyi Marlinda Irwanti, Marlinda Octaviani, Ersa Indah