Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Mahardika Adiwidia Cognitive
Sari, Sandra Buana
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Mahardika Adiwidia

 1 
Media Sosial dan Komunikasi Politik: Kajian Sistematik Efek Pesan Politik Pada Pemilu Sari, Sandra Buana; Irwanti, Marlinda
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of social media messages on political campaign outcomes in the context of national elections and local elections (pilkada). Using a Systematic Literature Review (SLR) approach, this research identifies patterns, trends, and findings from previous studies. The results indicate that social media messages influence voters on three dimensions: cognitive (enhancing knowledge), affective (emotional engagement), and behavioural (encouraging actions). Social media provides significant opportunities to strengthen candidate images, raise political awareness, and increase voter participation. However, misinformation and fake news pose substantial challenges, undermining campaign integrity and public trust. These findings highlight the dual role of social media in political communication: as an effective tool for voter engagement and as a medium susceptible to spreading false information. This study recommends ethical and data-driven communication strategies to maximize the positive impacts of social media in political campaigns.
Co-Authors Afifah, Hanna Alifahmi, Hifni Fauzan, Ghifran Farosyi Marlinda Irwanti, Marlinda Octaviani, Ersa Indah