Aritonang, Evawany Yunita
Universitas Sumatera Utara

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THE INFLUENCE OF CUSTOMER VALUE AND SERVICECAPE ON CUSTOMER LOYALTY CASE STUDY OF HIZZY COFFEE MEDAN Ardiansyah, Romi; Sembiring, Beby Karina Fawzeea; Aritonang, Evawany Yunita
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24626

Abstract

This study aims to analyze the influence of Customer Value and Layout on Customer Loyalty at Hizzy Coffee Medan as one of the representations of local coffee shop businesses. The research method used combines a quantitative approach through descriptive analysis and multiple linear regression analysis to test the relationship between the variables studied. Data were obtained from distributing questionnaires to active Hizzy Coffee customers. The results of the study indicate that both customer value and layout simultaneously have a positive and significant effect on customer loyalty. Specifically, layout has a dominant contribution in influencing customer loyalty, where comfortable, aesthetic, and functional room arrangements encourage increased customer satisfaction and repeat visits. These findings emphasize the importance of coffee shop management in maintaining and developing service quality, physical facilities, and interior design that are in accordance with customer preferences. The practical implications of this study provide recommendations for Hizzy Coffee managers and the coffee shop industry in general to integrate strategies for strengthening customer value and optimizing layout as an effort to build sustainable customer loyalty.
THE EFFECT OF JOB STRESS, WORKLOAD, AND CAREER DEVELOPMENT ON EMPLOYEES’ TURNOVER INTENTION AT PT XYZ, MEDAN BRANCH Barus, Vanisia Putri; Absah, Yeni; Aritonang, Evawany Yunita
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.27083

Abstract

This study aims to analyze the effect of job stress, workload, and career development on turnover intention among employees at PT XYZ, Medan Branch. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires and processed using SPSS version 30. The sample consisted of all 32 employees of PT XYZ, Medan Branch. The results indicate that, partially, job stress has a positive and significant effect on turnover intention. Similarly, workload has a positive and significant effect on turnover intention, while career development has a negative and significant effect on turnover intention. Furthermore, the findings reveal that job stress, workload, and career development simultaneously have a significant effect on turnover intention. These results suggest that increased job stress and workload tend to raise employees’ intention to leave the company, whereas effective career development opportunities can reduce such intentions. Therefore, organizations should manage workload appropriately, reduce job-related stress, and provide clear career development opportunities to minimize employees’ turnover intention.