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This Author published in this journals
All Journal Journal Analytica Islamica
Sembiring, Putri Sosanti
Politeknik Negeri Medan
Religion Education

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Systematic Literature Review: Communication Transformation in The Digital Immigrant Generation in The Use of Social Media and Changes in Social Interaction Patterns Sembiring, Putri Sosanti; Dwianita, Dwianita; Maharani, Blangi Intan
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24232

Abstract

The transformation of digital technology has brought significant changes in the way humans communicate. The digital immigrant generation, individuals who were born before the digital era but adapted to technology, experience challenges and changes in their daily communication patterns. This article is a literature review that examines how communication transformation in the digital immigrant generation in the use of social media and its impact on social interaction patterns. Digital immigrants face challenges in digital literacy and information security, but social media allows them to stay connected with their families and form new communities. By reviewing previous studies, this article describes the adaptation process of digital immigrants to social media, the barriers they face, and how social media opens up spaces of social inclusion for digital immigrants, allowing them to form new communities, communicate across generations, and reduce loneliness.
The Effectiveness of Public Communication by the North Sumatra Tourism Office on the "Sumut Tourism Festival 2024" Event Calendar to Strengthen Tourism in North Sumatra Among Students of Politeknik Negeri Medan Rahma, An Nisa Dian; Sembiring, Putri Sosanti; Rizqiana, Dyah Seruni
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26355

Abstract

This study aims to analyze the effectiveness of public communication conducted by the North Sumatra Tourism Office at the "Sumut Tourism Festival 2024" event in strengthening the tourism sector in the province, with a focus on the perceptions of students of the D-IV MICE Study Program at the Medan State Polytechnic. The specific target to be achieved is to identify effective public communication strategies in increasing student participation and interest in visiting North Sumatra tourism, as well as providing recommendations for improving future communication strategies. The research method used is a quantitative approach with a survey using a questionnaire distributed to students. The data obtained will be analyzed using descriptive and inferential statistics. The results of the study indicate that public communication conducted by the North Sumatra Provincial Tourism Office through the "Sumut Tourism Festival 2024" has proven effective in strengthening the regional tourism sector. This effectiveness is seen from the positive and significant influence between public communication (X) on strengthening tourism (Y), evidenced by the calculated t value (9.825) > t table (1.974) and Sig. 0.000 < 0.05. This means that the more effective the public communication is, the greater the strengthening of public interest and participation, especially MICE students at the Medan State Polytechnic, in the tourism sector.
Co-Authors Dwianita, Dwianita Maharani, Blangi Intan Rahma, An Nisa Dian Rizqiana, Dyah Seruni