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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Kajian dan Penelitian Umum
Sendyka Duwi Firnando Putra
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Pemasaran Digital dan Estetika Bisnis UMKM : Studi Kasus Pengembangan Kebaya'e Dewe di Pasar Triwindu Surakarta Destina Paningrum; Sendyka Duwi Firnando Putra; Farah Adiba; Talitha Sahda Hanifah; Dinda Kurniawan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2395

Abstract

This community service aims to increase the digital marketing capacity and business aesthetics of Kebaya'e Dewe Micro, Small and Medium Enterprises (MSMEs) which operate in the field of traditional clothing, especially kebayas at Triwindu Market, Surakarta. The main problem faced by partners is the limited use of digital media as a promotional tool and less than optimal product packaging and visualization. The solutions offered include digital marketing training via social media Instagram and Tik-Tok, creating attractive visual content, redesigning product packaging, and rejuvenating physical stores to make them more aesthetic and in line with the current target market. The results of the activity show an increase in partners' understanding of digital marketing strategies, an increase in the quality of shop displays, and an increase in consumer interest in traditional kebaya products. This activity has a positive impact on the professionalism and competitiveness of local MSMEs.
Pengaruh Financial Knowledge, Financial Technology, dan Financial Attitude terhadap Consumptive Behavior pada Generasi Z di Kecamatan Laweyan Kota Surakarta Sendyka Duwi Firnando Putra; Annisa Indah Mutiasari; Destina Paningrum
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2285

Abstract

This study aims to examine the influence of financial knowledge, financial technology, and financial attitude on consumptive behavior among Generation Z in Laweyan District, Surakarta City. The rapid development of digital technology and the increasing accessibility of financial services have significantly influenced consumer behavior, particularly among Generation Z, which is highly engaged with technology in daily life. Therefore, it is important to understand the factors that affect consumptive behavior within this generation. This study employed a quantitative research approach using primary data collected directly from respondents through questionnaires. The sampling technique used was convenience sampling, with the criteria that respondents were members of Generation Z aged between 15 and 29 years and residing in Laweyan District, Surakarta City. A total of 394 respondents participated in the study. The data were analyzed using multiple linear regression to determine the effect of each independent variable on the dependent variable. The results indicate that financial knowledge, financial technology, and financial attitude each have a positive and significant effect on consumptive behavior. Furthermore, these three variables simultaneously have a significant influence on consumptive behavior among Generation Z in Laweyan District, Surakarta City.
Co-Authors Annisa Indah Mutiasari Destina Paningrum Dinda Kurniawan Farah Adiba Talitha Sahda Hanifah