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p-Index From 2020 - 2025
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All Journal CONSEN: Indonesian Journal of Community Services and Engagement
Jasjfi, Elda Franzia Jasjfi
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Religion Computer Science & IT Engineering Environmental Science Physics Social Sciences Other

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Lighting Modifiers Training In Food Photography For The MSME Fellow Pages Community: Pelatihan Penggunaan Lighting Modifier Untuk Fotografi Makanan Komunitas Fellow Pages Tahalea, Silviana Tahalea; Jasjfi, Elda Franzia Jasjfi; Damarjati, FX. Damarjati
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.1926

Abstract

Since the COVID-19 pandemic, many small and medium enterprises (SMEs) in the homemade food and beverage sector have emerged as a means to sustain income. One of the main challenges they face is product marketing on social media, particularly in presenting appealing and appetizing food photos. In a previous community service program (PKM), UMKM Fellow Pages received photography training but continued to struggle with lighting and food styling techniques. Therefore, the author extended the training with a specific focus on food photography lighting, aiming to help SMEs produce more attractive and effective product photos for social media. Food has evolved into a form of visual art on social media, where appealing food photos can enhance desirability and appeal. Food photography has a long history, beginning with daguerreotype techniques in the 19th century and evolving into the use of food images in cookbooks and magazines in the 20th century. Today, food photography is a highly effective marketing tool in the digital age. Research indicates that visually appealing images can stimulate consumer desire to purchase. The UMKM Fellow Pages community aims to improve members' skills in lighting techniques through training on the use of lighting modifiers. With improved skills, SMEs can produce sharper, more accurate, and visually attractive product photos. This is expected to enhance product competitiveness in the digital marketplace, build brand identity, and ultimately increase sales and economic well-being.
Co-Authors Damarjati, FX. Damarjati Silviana Tahalea, Silviana