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PENINGKATAN KETERAMPILAN BISNIS DIGITAL UNTUK SISWA SMA GIKI 2 SURABAYA DI ERA TEKNOLOGI Kartika, Titis Puspitaningrum Dewi; Kholid, Ikhwan; Permata, Aulia Safnira Surya; Tianto, Reza; Baswedan, Achmad Hanid; Riqqoh, Abdullah Khoir; S, Florentina Meiliana Felixia
Jurnal Abdi Insani Vol 12 No 5 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i5.2509

Abstract

Pelatihan bisnis digital bagi siswa SMA merupakan strategi penting dalam mempersiapkan generasi muda menghadapi tantangan era digital, khususnya dalam bidang kewirausahaan. SMA GIKI 2 Surabaya, sebagai institusi pendidikan yang berfokus pada pengembangan akademik dan karakter siswa, mengimplementasikan program pelatihan bisnis digital bagi siswa kelas XII. Program ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam bidang kewirausahaan, digital marketing, serta produksi produk kreatif yang layak jual. Kegiatan pengabdian iniĀ  menggunakan metode observasi dan koordinasi dengan mitra sekolah untuk mengidentifikasi permasalahan utama, termasuk minimnya pemahaman siswa tentang kewirausahaan serta kurangnya keterampilan dalam desain dan produksi bisnis digital. Solusi yang ditawarkan dalam program ini mencakup pelatihan teori kewirausahaan, praktik pembuatan desain kaos sablon menggunakan teknologi Direct to Film (DTF), serta pengenalan dunia kampus melalui kegiatan roadshow. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam pemahaman dan keterampilan siswa. Berdasarkan hasil pre-test dan post-test, terjadi peningkatan rata-rata nilai dari 6,45 menjadi 9,05, dengan selisih kenaikan sebesar 2,6 poin. Hal ini menunjukkan bahwa siswa mampu memahami materi yang diberikan setelah mengikuti pelatihan. Selain itu, pelatihan ini juga meningkatkan keterampilan praktis siswa, terutama dalam desain grafis dan teknik sablon digital. Hasil akhir menunjukkan bahwa setiap peserta berhasil menyelesaikan desain dan sablon kaos tanpa adanya kerusakan atau kesalahan teknis yang diukur dari Indikator keberhasilan program ini diukur melalui peningkatan literasi digital, keterampilan desain grafis, serta kemampuan praktis dalam produksi bisnis digital.
PELATIHAN DAN PENDAMPINGAN KEWIRAUSAHAAN KREATIF BAGI SISWA SMK UNTUK MENDUKUNG P5 KURIKULUM MERDEKA Mustafida, Nurul; Kartika, Titis Puspitaningrum Dewi; Kholid, Ikhwan; Tianto, Reza; Mursita, Lufi Yuwana; Permata, Aulia Safnira Surya
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1658

Abstract

This community service activity is motivated by the need for knowledge and skills and supports achieving the Independent Curriculum P5 Project for students. The P5 program is also designed to strengthen efforts to achieve competency and character according to the Pancasila Student Profile, which is prepared based on Graduate Competency Standards (SKL). The urgency of implementing the P5 Independent Curriculum still needs to be felt heavily. It is causing problems in the school environment, especially at Wahid Hasyim Glagah Lamongan Vocational School, regarding the readiness of teacher and educator resources. Therefore, the Hayam Wuruk Perbanas University implementation team provided this community outreach activity in the form of creative entrepreneurship training and assistance. The Merdeka P5 curriculum utilizes interactive learning methods and allows students to participate actively in the learning process. Creative entrepreneurship mentoring and training aims to explore students' potential, knowledge, and entrepreneurship skills that impact the surrounding community. This activity is designed in four stages, namely, the material preparation stage, entrepreneurship training, assistance with business activities, and processing and presenting the activity results. The implementation team prepares material in the preparation stage, which will be delivered at the training stage. At the training stage, material related to creative entrepreneurship will be presented, and two teams with the best business ideas will be selected. The final stage is the presentation of the results of activities in the form of reports related to the implementation of training and mentoring activities. Based on results, 67% of participants experienced an increase in test scores between the pre-test and post-test, 14% of the total participants had the same score, and the remaining 18% experienced a decrease in test scores. This shows that students' knowledge of entrepreneurship concepts, entrepreneurial activities, and basic Business Model Canvas (BMC) concepts increased after they received creative entrepreneurship training materials. Based on these results, the implementation of the training showed excellent and effective results because more than 50% of participants experienced an increase in knowledge. The training also produces business ideas from students, followed by realizing business ideas into business products. The students whose business ideas were selected were given entrepreneurial assistance related to the product preparation process, packaging design, marketing process, and simple financial record keeping.