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Peningkatan Kapabilitas Dibidang Kuliner Untuk Membangun Perekonomian Bagi Warga Tropodo Sidoarjo Africa, Laely Aghe; Tianto, Reza; Kholid, Ikhwan
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 4 No. 2 (2024): Juli 2024
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v4i2.4590

Abstract

Kreativitas dan optimalisasi dibidang kuliner masih banyak dibutuhkan oleh masyarakat dalam meningkatkan roda perekonomian yang dihadapi. Dalam hal ini pelaksanaan pengabdian masyarakat berusaha memberikan media dalam meningkatkan perekonomian tersebut, salah satu kegiatan yang dapat menyerap keahlian yang dimiliki oleh masyarakat adalah dibidang kuliner dengan spesifikasi tertentu sehingga dapat berfokus pada hasil yang diinginkan dan sekaligus memberikan wawasan bahwa dengan kuliner warga-warga yang ada di wilayah Tropodo dapat meningkatkan perekonomian. Hasil dari pengabdian masyarakat, selain dapat memanfaatkan kapabilitas salah satu narasumber sekaligus dapat mengestimasi pendapatan yang diterima meskipun dilakukan secara manual
Customer Relationship Management melalui Orientasi Pasar dan Inovasi Organisasi untuk Meningkatkan Kinerja Pemasaran Bisnis Online Rithmaya, Chitra Laksmi; Kholid, Ikhwan; Tianto, Reza
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.5384

Abstract

The study aims to examine the effect of customer relationship management on marketing performance mediated by market orientation and organizational innovation. The data was obtained through a questionnaire distributed to 50 MSME respondents in Surabaya. Determination of respondents using the quota sampling method. The variables analyzed are customer relationship management, market orientation, organizational innovation, and marketing performance. The results of the study state that partially, customer relationship management has a significant and positive effect on market orientation, marketing performance, and work innovation; and that market orientation and organizational innovation have a significant and positive effect on marketing performance. Another result obtained is that organizational innovation is proven to be able to mediate the effect of customer relationship management on marketing performance. Market orientation is also proven to be able to mediate customer relationship management on marketing performance.
PENGEMBANGAN SISTEM INFORMASI AKUNTANSI KOPERASI (SIKOP) BERBASIS SAK ETAP DAN PERMEN KUKM DI KOPERASI “KRASAN” SURABAYA Salman, Kautsar Riza; Shonhadji, Nanang; Djunaedi, Arif Zeinfiki; Mei Murni, Nur Suci I.; Kurniawati, Sri Lestari; Al Hafidz, Mohammad; Kholid, Ikhwan; Suparno, Suparno
Jurnal Terapan Abdimas Vol 8, No 2 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i2.15915

Abstract

Abstract.  The KPRI Krasan Cooperative was established 40 years ago and has experienced growth in terms of the number of members and the savings it manages. Based on the results of observations and discussion forums with cooperative management, information was obtained that the bookkeeping carried out by cooperatives was still manual and part of it used the Microsoft Excel program. One of the weaknesses of the current system is the emergence of difficulties in tracing data between cash accounts and bank accounts. This community service activity aims to develop a good administrative system and cooperative accounting information system (SIKOP) software that is tailored to the needs of partners. The implementation method that is carried out includes the focus group discussion stage with partners, the system development stage and the assistance stage in operating the system. The results obtained in community service activities in the form of cooperative accounting information system software (SIKOP) consist of input, process and output. The cooperative accounting information system was developed with reference to two main references, namely Financial Accounting Standards (SAK) for Entities Without Public Accountability (ETAP) and Regulations of the Minister of Cooperatives and Small and Medium Enterprises (Permen KUKM). In addition, the results of community service activities also provide assistance to partners starting from input transactions to producing financial reports. The resulting output is a complete cooperative financial report consisting of a statement of financial position, a statement of profit and loss and other comprehensive income, a statement of changes in equity, a statement of cash flows, and notes to financial statements.  Abstrak. Koperasi KPRI Krasan telah berdiri 40 tahun lalu dan telah mengalami pertumbuhan dari sisi jumlah anggota dan dana simpanan yang dikelolanya. Berdasarkan hasil pengamatan dan forum diskusi dengan pengurus koperasi, diperoleh informasi bahwa pembukuan yang dijalankan koperasi masih bersifat manual dan sebagiannya digunakan program Microsoft Excel.  Kelemahan dari sistem yang berjalan, salah satunya adalah timbulnya kesulitan dalam melakukan tracing data antara rekening kas dan rekening bank. Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan sebuah sistem administrasi yang baik dan software sistem informasi akuntansi koperasi (SIKOP) yang disesuaikan dengan kebutuhan mitra. Metode pelaksanaan yang dijalankan meliputi tahap focus group discussion dengan mitra, tahap pengembangan sistem dan tahap pendampingan dalam mengoperasikan sistem. Hasil yang diperoleh dalam kegiatan pengabdian masyarakat berupa software sistem informasi akuntansi koperasi (SIKOP) terdiri dari input, proses, dan output. Sistem informasi akuntansi koperasi dikembangkan dengan mengacu pada dua rujukan utama yaitu Standar Akuntansi Keuangan (SAK) Entitas Tanpa Akuntabilitas Publik (ETAP) dan  Peraturan Menteri Koperasi dan Usaha Kecil dan Menengah (Permen KUKM). Selain itu, hasil kegiatan pengabdian juga melakukan pendampingan kepada mitra yang dimulai dari input transaksi sampai dengan dihasilkannya laporan keuangan. Output yang dihasilkan adalah laporan keuangan lengkap koperasi yang terdiri dari laporan posisi keuangan, laporan laba rugi dan penghasilan komprehensif lain, laporan perubahan ekuitas, laporan arus kas, dan catatan atas laporan keuangan.  
What causes it? Impulsive buying among generation Z on Shopee : Qualitative Study of Generation Z Consumer Behavior in Surabaya in the Digital Era Kholid, Ikhwan
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1272

Abstract

This research aims to identify the factors influencing impulsive shopping behaviour on the e-commerce platform Shopee among Generation Z in Surabaya. With the increasing use of digital technology and the internet, consumer behaviour has undergone significant changes, particularly among the younger generation. Employing a qualitative approach, this study collected data through in-depth interviews with respondents who are active Shopee users in Surabaya. The findings indicate that factors such as promotions, shopping experiences, social media influences, and platform design significantly contribute to the impulsive behaviour of Generation Z. These findings provide critical insights for marketers in designing more effective marketing strategies.
Pengaruh Selebriti Endorsment Terhadap Sikap Fear Out Missing Out Dalam Mengambil Keputusan Dalam Pemebelian Fesyen Baju Bayi Dikota Surabaya Tianto, Reza; Kholid, Ikhwan
Eco-Entrepreneur Vol 10, No 2 (2024): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i2.29034

Abstract

PENINGKATAN KETERAMPILAN BISNIS DIGITAL UNTUK SISWA SMA GIKI 2 SURABAYA DI ERA TEKNOLOGI Kartika, Titis Puspitaningrum Dewi; Kholid, Ikhwan; Permata, Aulia Safnira Surya; Tianto, Reza; Baswedan, Achmad Hanid; Riqqoh, Abdullah Khoir; S, Florentina Meiliana Felixia
Jurnal Abdi Insani Vol 12 No 5 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i5.2509

Abstract

Pelatihan bisnis digital bagi siswa SMA merupakan strategi penting dalam mempersiapkan generasi muda menghadapi tantangan era digital, khususnya dalam bidang kewirausahaan. SMA GIKI 2 Surabaya, sebagai institusi pendidikan yang berfokus pada pengembangan akademik dan karakter siswa, mengimplementasikan program pelatihan bisnis digital bagi siswa kelas XII. Program ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam bidang kewirausahaan, digital marketing, serta produksi produk kreatif yang layak jual. Kegiatan pengabdian ini  menggunakan metode observasi dan koordinasi dengan mitra sekolah untuk mengidentifikasi permasalahan utama, termasuk minimnya pemahaman siswa tentang kewirausahaan serta kurangnya keterampilan dalam desain dan produksi bisnis digital. Solusi yang ditawarkan dalam program ini mencakup pelatihan teori kewirausahaan, praktik pembuatan desain kaos sablon menggunakan teknologi Direct to Film (DTF), serta pengenalan dunia kampus melalui kegiatan roadshow. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam pemahaman dan keterampilan siswa. Berdasarkan hasil pre-test dan post-test, terjadi peningkatan rata-rata nilai dari 6,45 menjadi 9,05, dengan selisih kenaikan sebesar 2,6 poin. Hal ini menunjukkan bahwa siswa mampu memahami materi yang diberikan setelah mengikuti pelatihan. Selain itu, pelatihan ini juga meningkatkan keterampilan praktis siswa, terutama dalam desain grafis dan teknik sablon digital. Hasil akhir menunjukkan bahwa setiap peserta berhasil menyelesaikan desain dan sablon kaos tanpa adanya kerusakan atau kesalahan teknis yang diukur dari Indikator keberhasilan program ini diukur melalui peningkatan literasi digital, keterampilan desain grafis, serta kemampuan praktis dalam produksi bisnis digital.
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Inovasi terhadap Kepuasan Pelanggan dan Terciptanya Loyalitas Pelanggan pada Smartphone Samsung di Surabaya Timur Tianto, Reza; Kholid, Ikhwan; Noorthirafi, Ghazian Qashmal
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.31069

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, dan inovasi terhadap kepuasan pelanggan serta dampaknya terhadap terciptanya loyalitas pelanggan ponsel pintar Samsung di Kutisari, Surabaya. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner yang disebarkan kepada 139 pengguna Samsung. Teknik analisis data yang digunakan adalah Structural Equation Modelling – Partial Least Square (SEM-PLS) dengan menggunakan perangkat lunak WarpPLS 8.0. Hasil penelitian menunjukkan bahwa kualitas layanan, kualitas produk, dan inovasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan berperan sebagai variabel mediasi yang signifikan dalam meningkatkan loyalitas pelanggan. Dengan demikian, peningkatan kualitas layanan, kualitas produk, dan inovasi terbukti secara langsung maupun tidak langsung meningkatkan loyalitas pelanggan melalui kepuasan pelanggan. Implikasi dari penelitian ini memberikan rekomendasi bagi manajemen Samsung untuk lebih fokus pada peningkatan kualitas layanan dan inovasi produk guna mempertahankan kepuasan dan loyalitas pelanggan. Penelitian ini juga dapat menjadi referensi bagi penelitian selanjutnya yang bertujuan untuk mengeksplorasi hubungan antar variabel tersebut dalam industri ponsel pintar secara lebih mendalam.
Evaluation of Corporate Archive Management System: A Case Study At PT Surabaya Industrial Estate Rungkut In 2025 Yasmin Nabilla, Afiyah; Kholid, Ikhwan
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.202

Abstract

This study aims to evaluate the archive management system implemented at PT Surabaya Industrial Estate Rungkut (PT SIER), a state-owned enterprise managing industrial areas in Indonesia. The research employed a qualitative descriptive approach involving field observation, interviews with archive personnel, and documentation analysis. Findings indicate that PT SIER’s current archive management system is predominantly manual, lacks integration with digital technology, and suffers from unstructured classification practices. Major internal constraints include limited qualified human resources and the absence of standardized archival procedures. External constraints involve inadequate storage facilities, leading to disorganized document placement and increased risk of physical damage. The study also found that document retrieval is inefficient due to reliance on a single archive officer and the absence of systematic indexing. Based on these findings, the study recommends the implementation of an integrated digital archival system, the development of Standard Operating Procedures (SOPs), and regular training for employees to enhance document classification and indexing. These measures are expected to improve the efficiency and reliability of PT SIER’s archival practices.
Evaluation of Complaint Handling: Case Study of Cashier Section PT Surabaya Industrial Estate Rungkut Berenika Mbulu, Yudita; Kholid, Ikhwan
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.203

Abstract

Handling customer complaints is an important element in maintaining service quality and building customer loyalty. This research aims to evaluate the complaint handling process in the cashier section of PT Surabaya Industrial Estate Rungkut (SIER), identify the obstacles faced, and formulate strategic solutions to improve service effectiveness and efficiency. The method used is descriptive qualitative with data collection techniques through interviews, direct observation, and documentation. The results showed that the complaint handling process at the cashier still faced various obstacles, both internal such as lack of training, ineffective communication, and low work motivation, as well as external obstacles such as regulatory dynamics and evolving customer expectations. Slow and unresponsive complaint handling has the potential to reduce tenant satisfaction and loyalty levels. Therefore, it is necessary to increase employee competence through training, improve the complaint management system, and utilize information technology to create faster, more accurate, and customer satisfaction-oriented services. This research is expected to be a valuable input for PT SIER in developing strategies to improve service quality in the future.
Social Media Marketing Strategy for MSME Adhiya Fashion Wanda Choirunnisa, Eka; Kholid, Ikhwan
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.211

Abstract

This research aims to analyze the marketing strategies implemented by the MSME Adhiya Fashion to enhance competitiveness and expand market reach through social media. The study focuses on the application of the marketing mix (4P), consisting of Product, Price, Place, and Promotion. A descriptive qualitative approach was used, with data collected through observation, interviews, documentation, and questionnaires. The results indicate that social media platforms such as Instagram serve as the primary channel for Adhiya Fashion to showcase Products, engage with customers, and build brand awareness. Product strategies involving various hijab designs and appealing visual content have proven effective in attracting the attention of young consumers. Pricing strategies are adjusted to match the purchasing power of the target market, while distribution is carried out through online ordering systems. Promotional efforts include interactive content, special discounts, and the use of Digital trends. Despite the effectiveness of social media strategies, limitations in audience targeting and the minimal use of paid advertising features remain challenges. This research concludes that the integration of Digital marketing strategies based on the 4P framework can significantly contribute to the growth of MSMEs in the modest fashion sector.