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All Journal Journal of Innovation Research and Knowledge Gema Wisata Jurnal Pengabdian Kepada Masyarakat SEWAGATI
Ni Luh Putu Intan Nirmalasari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGUATAN BRANDING DAN KAPASITAS POKDARWIS DALAM PENGEMBANGAN DESA WISATA SELUMBUNG YANG BERKELANJUTAN Semara, I Made Trisna; Ni Luh Putu Intan Nirmalasari; I Made Krisna Adi Chandra
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.4924

Abstract

Selumbung Tourism Village is one of the potential tourist destinations in Karangasem Regency, Bali, known for its rich natural resources, culture, and local traditions. However, in recent years, the village has faced several challenges, including a decline in tourist visits and a weak destination brand identity. These issues have been exacerbated by the lack of synergy in management among members of the Tourism Awareness Group (POKDARWIS) and limited capacity in managing digital promotion. In response to these problems, a community engagement program carried out by the Tourism Management Study Program aimed to strengthen destination branding and enhance the capacity of POKDARWIS members through digital marketing training, assistance in promotional content development, and revitalization of the group's vision and mission. The implementation was conducted through a participatory approach, including observation, focus group discussions (FGDs), training sessions, and result evaluations. The outcomes of the program indicated an increased understanding among POKDARWIS members regarding the importance of branding and digital marketing strategies, the development of a new promotional narrative for the village, and the formulation of a collaborative action plan. This activity has had a positive impact by fostering a spirit of togetherness, increasing the competitiveness of the destination, and reinforcing the sustainable development direction of Selumbung Tourism Village.
RESILIENCE OF EVENT INDUSTRY IN BALI POST COVID-19 Ni Luh Putu Intan Nirmalasari; Ni Made Rinayanthi
Journal of Innovation Research and Knowledge Vol. 4 No. 5: Oktober 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i5.8746

Abstract

The event industri makes a big contribution to Bali's economy and is able to provide many jobs for the community. However, reflecting on the pandemic situation, the Covid-19 industri needs to adapt to be more resilient to external risks. Various changes in the industri occurred during the pandemic recovery era, including the implementation of health protocols, broadcasting of domestic tourist visits, travel preferences for groups with flexible numbers and changes in consumer behavior. These changes must of course be balanced with adaptations in the tourism industri to change fundamental systems in business practices. Organizational resilience is needed in industrial events so that it can face changes due to the pandemic. Organizational resilience depends on the ability to use the knowledge and resources contained in internal and external networks and relationships. Research was conducted on the events industri in Bali to examine efforts to prepare organizational resilience in facing crises. The method used in this research is descriptive qualitative
Model Pengembangan Pariwisata Berbasis Digital dan Storynomics di Desa Wisata Kamasan Ni Nyoman Suwaniti; Ni Kadek Riza Indira Kezhya Nanda; Dewa Ayu Sriadi Mastuti; Ni Nyoman Riris Lindya Andini; Ni Made Ayu Natih Widhiarini; Ni Luh Putu Intan Nirmalasari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 1 (2026): Januari: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i1.920

Abstract

This study explores the development of digital and storynomic-based tourism in Kamasan Tourism Village, Klungkung Regency, Bali. Kamasan is historically known as the center of classical Balinese wayang painting and traditional metal crafts such as gold, silver, and brass. Using a qualitative descriptive method through observation, interviews, and document studies, this research identifies the village’s cultural potential and formulates a sustainable tourism development model. The SWOT analysis reveals that Kamasan’s main strengths lie in its rich cultural heritage, community participation, and diverse local crafts, while weaknesses include limited digital promotion, lack of facilities, and low involvement of younger generations. Opportunities arise from the growing trend of cultural and educational tourism and strong government support for digitalization through the Anugerah Desa Wisata Indonesia (ADWI) program. The integration of storynomic tourism and digital media—such as e-brochures, promotional videos, and virtual tours can enhance destination competitiveness, strengthen local identity, and improve community welfare. This research emphasizes that combining cultural storytelling with digital innovation is a strategic approach to creating sustainable and engaging tourism experiences in Kamasan Village.
PERAN GASTRONOMIC WALKING TOUR DALAM PROMOSI KULINER LOKAL DI KAWASAN HERITAGE UBUD Ida Bagus Ketut Soma Antara; Ni Luh Putu Intan Nirmalasari; Nyoman Agus Tri Mandala; Febianti, Febianti
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji efektivitas gastronomic walking tour sebagai strategi promosi kuliner lokal di kawasan heritage Ubud, Bali. Dengan menggunakan pendekatan mixed methods, penelitian ini menggabungkan observasi partisipatif, wawancara mendalam dengan pelaku kuliner, serta penyebaran kuesioner kepada 25 peserta untuk menilai persepsi, pengalaman, dan dampak kegiatan terhadap promosi kuliner lokal. Hasil penelitian menunjukkan bahwa rangkaian destinasi kuliner yang dikunjungi—mulai dari olahan kelapa di Tukies Coconut Ice Cream, kopi Bali di Bali Star Coffee, kuliner rumahan di Warung Seroja, jajanan pasar di Pasar Ubud, hingga nasi campur Bali di Adi Warung—mewakili keragaman gastronomi Ubud yang bercirikan keaslian dan konteks budaya yang kuat. Respon peserta menunjukkan tingkat kepuasan yang tinggi, terutama pada aspek narasi budaya pemandu (mean = 4,67), interaksi dengan pelaku kuliner (mean = 4,50), dan efektivitas tour sebagai strategi promosi (mean = 4,50). Pelaku kuliner memandang walking tour sebagai peluang untuk meningkatkan visibilitas usaha, memperkenalkan cerita budaya di balik hidangan, serta memperluas jaringan konsumen melalui interaksi langsung dengan wisatawan. Analisis keseluruhan menunjukkan bahwa efektivitas walking tour ditopang oleh pengalaman langsung, kekuatan narasi budaya, keterlibatan pelaku kuliner, dan potensi amplifikasi digital melalui dokumentasi peserta. Dengan demikian, gastronomic walking tour terbukti menjadi pendekatan yang relevan dan berkelanjutan untuk memperkuat promosi kuliner lokal, memperkaya pengalaman wisatawan, serta mendukung pelestarian identitas gastronomi Ubud
Co-Authors Dewa Ayu Sriadi Mastuti Febianti Febianti I Made Krisna Adi Chandra Ida Bagus Ketut Soma Antara Ni Kadek Riza Indira Kezhya Nanda Ni Made Ayu Natih Widhiarini Ni Made Rinayanthi Ni Nyoman Riris Lindya Andini Ni Nyoman Suwaniti Nyoman Agus Tri Mandala Semara, I Made Trisna