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STRATEGI PENGEMBANGAN PERTANIAN GARAM PALUNGAN SEBAGAI LIVING MUSEUM BERBASIS PARIWISATA BUDAYA DAN EDUKASI DI DESA TEJAKULA Widhiarini, Ni Made Ayu Natih; Ariastini, Ni Nengah; Permanita, Ni Putu Feby Devira
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1877.351 KB)

Abstract

Pertanian garam Palungan merupakan komoditas unggulan yang masih ditekuni masyarakat pesisir di Desa Tejakula. Namun, sejak tahun 2010 jumlah petani garam Palungan mengalami degradasi dari 200 petani menjadi 21 petani. Hal tersebut mengakibatkan produksi garam Palungan mengalami penurunan. Disisi lain, garam merupakan kebutuhan pokok masyarakat untuk dikonsumsi dan kebutuhan industri. Pada tahun 2011, Pemerintah telah mengeluarkan kebijakan pemerdayaan garam rakyat melalui PUGAR, namun sampai saat ini pelaksanannya belum maksimal. Tujuan umum penelitian ini adalah memberikan pertimbangan dalam upaya mengkonservasi kearifan lokal agar bersinergi dengan pengembangan pariwisata berkelanjutan. Tujuan khususnya, yaitumengidentifikasi implementasi living museum pada pertanian garam Palungan dalam pengembangan pariwisata budaya dan edukasi.Metode penelitian yang digunakan adalah metode penelitian deskriptif dengan input data kualitatif dan kuantitatif. Teknik pengumpulan data dilakukan dengan observasi partisipatif, penyebaran kuesioner dan wawancara mendalam dengan 6 orang narasumber yang terdiri dari petani garam, stakeholder pariwisata, nelayan, dan tokoh masyarakat, dan studi banding terhadap 3 museum sebagai data primer, serta studi dokumentasi sebagai data sekunder. Teknik analisis data yang digunakan adalah teknik analisis deskriptif kualitatif, analisis IFAS, EFAS, dan SWOT.Hasil penelitian ini, yaitu living museum dapat diimplementasikan pada pertanian garam Palungan dalam pengembangan pariwisata budaya dan edukasi dengan memprioritaskan strategi stabilitas, yaitu meminimalisir kelemahan dengan memanfaatkan peluang yang dimiliki.
STRATEGI PENGEMBANGAN MEPANTIGAN SEBAGAI ATRAKSI WISATA BUDAYA DALAM MENDUKUNG SPORT TOURISM DI BALI Ariastini, Ni Nengah; Widhiarini, Ni Made Ayu Natih; Oktaviani, Putu Eni
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Mepantigan merupakan seni pertunjukan budaya Bali yang mengkolaborasikan tarian kecak, gamelan gong, dan rindik dengan seni bela diri judo, karate dan pencak silat secara berkelompok antara 10 50 orang diatas lumpur persawahan. Mepantigan menjadi atraksi yang berpeluang untuk mendukung pengembangan sport tourism. Namun, banyak wisatawan dan masyarakat lokal belum sepenuhnya mengetahui keberadaan Mepantigan sebagai atraksi wisata budaya di Bali. Tujuan penelitian ini, yaitu menghasilkan strategi pengembanganMepantigan sebagai wisata budaya dalam mendukung sport tourism. Metode penelitian yang digunakan adalah metode penelitian deskriptif dengan input data kualitatif dan kuantitatif. Teknik pengumpulan data dilakukan dengan observasi partisipatif, penyebaran kuesioner terhadap masyarakat maupun wisatawan yang dijadikan sebagai responden, dan wawancara mendalam dengan 5 orang narasumber yang terdiri dari pencipta Mepantigan, pengelola Mepantigan, dan wisatawan sebagai data primer, serta studi dokumentasi sebagai data sekunder. Teknik analisis data yang digunakan adalah teknik analisis deskriptif kualitatif, analisis IFAS, EFAS, dan SWOT. Hasil penelitian ini yaitu teridentifikasi strategi pengembangan Mepantigan sebagai atraksi wisata budaya untuk mendukung sport tourism dengan strategi Stabilitas, yaitu meningkatkan nilai-nilai budaya Bali, meningkatkan pemasaran dan peran pemerintah, serta meningkatkan kenyammanan dan keamanan wisatawan. Dengan demikian, wisata budaya dan wisata olahraga dapat bersinergi dalam mewujudkan pariwisata berkelanjutan sebagai upaya pelestarian lingkungan, sosial budaya, dan pemerdayaan masyarakat.
Empowerment of beekeepers Trigona Sp. in Buahan Village based on the concept of 'The Spirit of Sobean' Ni Kadek Ajeng Wangi; Bhuanaputri Bhuanaputri; Felicia Johnny Alberta; I Gede Krisna Yoga Putra Pratama; Made Mutiari Putri Udayani; Ni Made Ayu Natih Widhiarini; I Wayan Eka Mahendra
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.793 KB) | DOI: 10.31603/ce.6297

Abstract

Buahan Village is a village located in Payangan District, Gianyar Regency which has the potential to be developed in the agricultural and plantation sectors. Among them is the increased production of honey and processed honey in the form of herbal drinks, which greatly affect the income of MSMEs Buahan Mesari and Amerta Herbal. The problem faced is the lack of knowledge of MSMEs in Buahan Mesari regarding techniques for cultivating Trigona sp. bees. and the lack of insight into Amerta Herbal SMEs in developing efficacious herbal beverage derivative products. Through training for the people of Buahan Village related to Trigona sp. bee cultivation and the manufacture of kele honey-based products that are able to generate increased income and community welfare caused by increased product sales in the midst of the Covid-19 pandemic.
ARSITEKTUR TRADISIONAL BALI PADA BANGUNAN PURI SEBAGAI DAYA TARIK WISATA MINAT KHUSUS DALAM MENDUKUNG PENGEMBANGAN PARIWISATA BERKELANJUTAN DI BALI NI MADE AYU NATIH WIDHIARINI; PUTU ENI OKTAVIAN; NI PUTU FEBY DEVIRA PERMANITA
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 1 No 2: Agustus – Januari 2019
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.288 KB) | DOI: 10.33649/pusaka.v1i2.18

Abstract

The existence of the castle or puri as a historical and cultural heritage of traditional Balinese architecture at this time began to fade due to the influence of modernization. Not a few puri in Bali have experienced commodification both in terms of shape, function and meaning. Therefore an effort is needed to maintain the continuity of traditional Balinese architecture in the castle building in the midst of global culture, namely by developing the castle towards special interest tourism which is currently becoming a trend in the tourism world. The purpose of this study is to identify the potential of traditional Balinese architecture in castle buildings as a tourist attraction of special interest in supporting the development of tourism in Bali. This research included descriptive qualitative research conducted for three months at Puri Kaba-Kaba, Tabanan, Bali. Data collection was carried out through participatory observation on traditional Balinese architecture in Puri Kaba-Kaba, in-depth interviews with four informants consisting of castle leaders, tourism conscious groups, and the Head of Kaba-Kaba Village, as well as documentation studies of relevant literature and documents. The results of the study show that Puri Kaba-Kaba still preserves the concept of Sanga Mandala especially in parts of sacred or infused places that contain form, function, and meaning of traditional Balinese architecture that is unique and of historical value so that it has the potential to be developed into a special interest tourist attraction.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2363.779 KB) | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
POTENTIALS OF PALUNGAN SALT FARMING IN THE DEVELOPMENT OF CULTURAL TOURISM AND COMMUNITY-BASED EDUCATION IN THE VILLAGE OF TEJAKULA Ni Made Ayu Natih Widhiarini; Ni Nengah Ariastini; Ni Putu Feby Devira Permanita; I Made Trisna Semara
Journal of Business on Hospitality and Tourism Vol 4, No 1 (2018): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.996 KB) | DOI: 10.22334/jbhost.v4i1.110

Abstract

Palungan salt farming is one of commodity that is still dominated by coastal communities in Tejakula Village. However, since 2010 the number of palungan salt farmers has degraded from 200 farmers to 21 farmers. This resulted in the production of salt manger decreased. On the other hand, salt is one of the foodstuffs needed by various parties for both consumption and industrial needs. Although the Government has issued a policy to empower traditional salt farming through PUGAR, but until now the implementation has not been maximized.  The aims  of this research is to identify the potential of internal and external physical environments in Tejakula Village to consideration in the effort to conserve local wisdom in synergy with sustainable tourism development. Using the descriptive qualitative research method, Tejakula Village has internal and external potential that is useful to be developed towards the development of living museum as cultural and educational tourism in order to conserve local wisdom and improve the economic level of the community in Tejakula Village. 
Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior Ni Made Ayu Natih Widhiarini; Theresia Pradiani; Fathorrahman
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.53309

Abstract

Changes in the behavior of tourists after the COVID-19 pandemic, who are more concerned with sustainable impacts, have intensified the implementation of green marketing, including the emergence of various environmentally friendly accommodations such as glamping. However, almost no research that examines the application of green marketing in glamping accommodation, especially in Indonesia. The purpose of this study is to investigate the application of green marketing in glamping accommodation, especially in Indonesia, given the lack of research that has been conducted in this context. This research type used quantitative methods. Data collection was conducted by distributing a questionnaire in google form to 100 tourists who stayed at Pelaga Eco Park Glamping, Bali, Bali between August – September 2022. The sample was taken using an accidental sampling technique. The analytical method used is Path Analysis using SEM-PLS. The results showed green marketing has a positive and significant effect on the decision to stay; green marketing has a positive and significant impact on green consumer behavior; green consumer behavior has a positive and significant impact on the decision to stay; green consumer behavior can be an intervening variable partially on the influence of Green marketing with the decision to stay. This research implies that glamping managers can be more concerned about planning and implementing green marketing to win the market while contributing to environmental sustainability.
Training on e-commerce marketing of ornamental plants for the women farmers group in Petiga Village, Tabanan Regency Ni Made Ayu Natih Widhiarini; Kadek Ayu Ekasani; I Wayan Eka Mahendra; Ni Luh Putu Daniella Santika Dewi; Putu Haskara Wijana; Adis Audiana Syafri
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10289

Abstract

One of the centers for ornamental plants in Bali is located in Petiga Village. However, the marketing of ornamental plants in Petiga Village has not yet embraced digital methods, limiting its reach primarily to the local market. The objective of this community service project is to introduce and train groups of women farmers in utilizing e-commerce to expand the marketing of ornamental plants. This community service activity comprises three main stages: preparation, implementation, and evaluation. The results obtained reveal that the women farmers' group has gained knowledge about marketing ornamental plants through e-commerce. Based on this, it can be concluded that the socialization and training on marketing ornamental plants through e-commerce have provided farmer groups with a better understanding of using digital media. As a next step, farmers still require additional skills in using social media platforms as digital marketing tools, such as Facebook, Instagram, TikTok, and others.
Pengabdian Masyarakat Internasional: Membangun Koneksi Global, Volunteer Pariwisata, Pendidikan dan Kesehatan Internasional Btari Mariska Puwaamijaya; Syti Sarah Maesaroh; Adi Prehanto; Muhammad Dzikri Ar Ridlo; Ni Wayan Mega Sari Apri Yani; Ni Made Ayu Natih Widhiarini; I Wayan Putra Aditya
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.540

Abstract

This service aims to advance the achievement of Sustainable Development Goals (SDGs) number 4 (Quality Education) and 10 (Reducing Equality) with a focus on developing the competence of foreign volunteers and improving the management of the Widya Guna Disability Foundation. Collaboration between the UPI Tasikmalaya Digital Business Program, the Bali Institute of Tourism and International Business, and PT Medika Nusantara (Medi-Call) is the main vehicle for this activity. The main theme of the service is "Building Global Connections: International Volunteer Tourism, Education, and Health," which involves information sessions, focus group discussions (FGD), as well as the active participation of foreign volunteers from various countries. It is hoped that the results of this service can contribute to increasing access to education for individuals with disabilities (SDGs number 4) as well as encouraging social and economic inclusion (SDGs number 10) through strengthening the management of the Widya Guna Disability Foundation. This kind of collaboration strengthens the spirit for sustainable positive change at the global level and inspires closer cooperation in the future. Keywords: Service, SDGs, Foreign Volunteers, Disability Foundation, Management, Education, Equality, Social Inclusion.
Pelestarian Penyu kepada Generasi Muda Untuk Keberlanjutan Satwa Langka di Kawasan Sanur, Denpasar, Bali Kadek Ayu Ekasani; I Gusti Ayu Melistyari Dewi; Ni Made Ayu Natih Widhiarini; Ida Ayu Gayatri Kesumayathi; I Wayan Wiarta
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 1 (2024): Maret : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i1.835

Abstract

Turtles as one of the rare and almost extinct animals need to be preserved. The prevention effort taken is through conservation. Conservation cannot work alone without the support of the surrounding community. For this reason, there is a need for public awareness of the importance of preserving turtles. Community service activities by IPB International lecturers and students were carried out in the Sanur area, Denpasar, Bali. The activities are giving counseling about turtle conservation as well as activities to clean up the beach area. Counseling was given by a manager from the turtle sanctuary conservation. There are three stages carried out in this activity, namely the preparation, the counseling, and the cleaning stages. In the preparation stage, the team approached community supervisory groups, fishermen groups, and youth groups in Sanur. Next, the counseling stage was carried out with material about the life cycle of turtles and the process of caring for them. In the final stage, the beach area is cleaned to create a comfortable place for turtles that lay their eggs and hatch on the coast. This community activity is felt to be very beneficial for the young generation who live around the Sanur Beach area. In the future, the community hopes that the team will carry out similar activities in other tourism sectors that can benefit the community in the Sanur area.