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All Journal Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmu Multidisiplin
Astuti, Fitri Puji
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh digital marketing dalam meningkatkan omset penjualan pada UMKM Sushi di Cicurug Sukabumi Suyatna, Riki Gana; Astuti, Fitri Puji; Ferisarini, Risa; Amalia, Putri
Jurnal Ilmu Multidisiplin Vol. 3 No. 2 (2025): Jurnal Ilmu Multidisiplin (in press)
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i2.61

Abstract

Seiring perkembangan bisnis saat ini, selain peningkatan produksi, banyak upaya pemberdayaan UMKM juga perlunya memperluas pemasaran produk, karena UMKM Indonesia umumnya mengalami kesulitan dalam pengembangan, salah satu penyebabnya karena terbatasnya cakupan pemasaran. Pemasaran digital adalah bentuk strategi pemasaran yang melibatkan pemasaran produk sedemikian rupa sehingga sampai kepada konsumen dengan cepat dan tepat waktu. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi digital yang akan dilakukan dalam meningkatkan omset penjualan pada era perkembangan internet dengan digital marketing. Dalam penulisan karya ilmiah ini, metode penelitian yang digunakan adalah penelitian kualitatif deskriptif. Subjek penelitian dalam penelitian ini adalah informan yang memberikan data penelitian melalui wawancara dan teknik purposive sampling. Berdasarkan hasil penelitian kualitatif dengan teknik wawancara dan observasi serta data yang telah penulis kumpulkan, dapat disimpulkan bahwa UMKM Sushi SamPuji menggunakan strategi pemasaran digital dalam meningkatkan omset penjualan sangat efektif dilakukan untuk mengikuti tren terkini agar dapat menjangkau masyarakat secara lebih luas. Kepada peneliti selanjutnya mungkin dapat lebih banyak menyampaikan tentang pemasaran digital untuk meningkatkan penjualan omset, dan mungkin dapat mencari permasalahan baru tentang pemasaran digital pada UMKM di sekitar
Pemberdayaan Masyarakat Dalam Upaya Mandiri Pangan Melalui Hidroponik Syaifudin, Andang; Astuti, Fitri Puji; Dyana, Hanif; Azam, Abdullah; Fauziah, Alvi; Roshif, Mohammad Qoys; Haikal, Ahmad; Latifah, Afni Nur
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Volume 4 Nomor 1 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i1.3324

Abstract

People's need for food, such as fruit and vegetables, is increasing every year along with population growth. Efforts currently being made to meet the self-sufficient needs of the community's food are by importing, because local products have not been able to meet the food needs of the community due to the not yet optimal level of land productivity in Indonesia so that the hydroponic system is the most appropriate to address food problems because hydroponics is a cultivation system with take advantage of narrow land. The hydroponic training aims to support the introduction of more efficient and sustainable farming methods in the context of limited land and resources and then provide an understanding of farming using the hydroponic method for the people of Candi Baru RT 06/04, Genting village, Boyolali district. The MMK KKN Hydroponic training activities (special mission independent) were held on July 31, 2023. It was held in Dukuh Candi Baru Village, RT 06/04, Kec. Genting district. Boyolali coincided with a local resident's house. The hydroponic technique taught is a simple technique, namely thewick system, plant seeds taught in the hydroponic technique, namely kale, spinach, and bok choy. The results of the questionnaire recap show that the knowledge level of the participants has increased, this is shown by the graph which shows the level of knowledge after the training has increased above 80%. This shows the success of the training carried out by the Mandiri KKN Special Mission UIN Walisongo Semarang for the participants.
Pemberdayaan Masyarakat Desa Dalam Pemanfaatan Sampah Organik Melalui Pelatihan Pembuatan Pupuk Organik Syaifudin, Andang; Avitasari, Ratna; Lestari, Yunita Dwi; Lutfi, Jihan; Maula, Indah Safaatul; Mauludi, Ahmad; Karnila, Karnila; Nadhiroh, Ayu Lailatun; Sari, Septina Putri Nur Wulan; Astuti, Fitri Puji
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Volume 4 Nomor 1 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i1.3326

Abstract

Soil conditions vary from region to region. Some are fertile, while others are less fertile. Factors such as nutrient imbalance, soil depletion, decreased organic content, and microbial activity affect soil fertility. To maintain the balance of soil nutrients and organic matter, it is necessary to add organic fertilizers to harmonize the nutrient content of the soil. Chemical fertilizers only provide one type of plant nutrient without improving soil properties. Socialization of organic fertilizers is needed so that people are wiser in maintaining soil fertility with organic materials. The community service was carried out to provide training and practice in making organic fertilizer from livestock manure and plant residues in Duku Candi Baru, Genting Village, Cepogo District, Boyolali Regency. This service activity uses two approaches, namely counseling and training. The extension stage is carried out by providing material about processing cow dung into organic fertilizer. Training is carried out by demonstrating how to make organic fertilizer in a simple way. This training begins with the socialization of making organic fertilizer and compost, which aims to make the community understand first about information about organic fertilizer and compost along with its benefits, then continued with the practice of making organic fertilizer and compost. This training educates the community about the use of organic waste for organic fertilizer in sustainable agriculture. Through a mixture of simple materials such as cow dung, vegetable waste, EM4, and molasses, it is hoped that the community will use organic fertilizers rather than chemical fertilizers for more environmentally friendly agricultural products.
Co-Authors Avitasari, Ratna Azam, Abdullah Dyana, Hanif Fauziah, Alvi Ferisarini, Risa Haikal, Ahmad Karnila, Karnila Latifah, Afni Nur Lestari, Yunita Dwi Lutfi, Jihan Maula, Indah Safaatul Mauludi, Ahmad Nadhiroh, Ayu Lailatun Putri Amalia Roshif, Mohammad Qoys Sari, Septina Putri Nur Wulan Suyatna, Riki Gana Syaifudin, Andang