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All Journal PERSPEKTIF Jurnal Sosial dan Teknologi
Alkadrie, Najwa Ulfa
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Humanities Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Political Communication in the Digital Age: The Role of Social Media and Digital Activities in the 2024 Election Campaign Alkadrie, Najwa Ulfa
PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i2.14059

Abstract

Political communication is a complex communication process in which the language and symbols used by leaders, the media, citizens, and groups of citizens influence individuals and society, as well as the public policies of the state, state, or community (Perloff, 2021). Along with the development of technology, political communication activities can currently be carried out through digital media, one of which is social media. An interpretive descriptive analysis with a content analysis method was used in the study to describe the data on digital campaign strategies carried out by political actors on social media during the general election year. The survey results show that political actors use social media as a place to share information, a means of interaction, and viral marketing.
Minimal Warnings, Positive Tones: How Social Media Content Normalizes E-Cigarette Use Among Indonesian Youth Christian, Timotius; Alkadrie, Najwa Ulfa; Nikita, Gabriella
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32236

Abstract

Indonesia is the country with the largest cigarette consumption in Southeast Asia and among the highest in the world. Cigarette consumption in the country is comparable to daily food expenditure, reflecting its widespread use. In addition to conventional cigarettes, e-cigarettes are also increasingly popular, especially among young people. The rise of social media has significantly increased exposure to e-cigarettes, as platforms allow user-generated content where anyone can create and share promotional materials. Unlike traditional cigarette advertising, which is regulated by specific broadcast hours, e-cigarette promotion on social media is largely unrestricted, leaving it up to content creators to self-regulate. Using a quantitative content analysis approach, this study examined 200 posts (100 from each platform) from June to September 2023. Content was categorized based on age and health warnings, promotional elements, and tone. Data reliability was ensured through inter-coder agreement. Findings show that both users and influencers largely portray e-cigarettes in a positive light, emphasizing their luxury and safety, while often ignoring age and health warnings. Marketing strategies such as freebies, product reviews, and vape tricks are increasingly appealing to young audiences. These findings highlight the urgent need for stricter regulation of e-cigarette promotion on social media to protect young people from potential health risks.
Co-Authors Christian, Timotius Nikita, Gabriella