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All Journal JKMS : Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi PRoMEDIA Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Christina, Christina
Prodi Ilmu Komunikasi Universitas Bunda Mulia
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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KOMUNIKASI INTERPERSONAL ANTARA ROLEPLAYER DALAM MEMBANGUN SEBUAH HUBUNGAN PERTEMANAN PADA MEDIA SOSIAL TWITTER Hendi Budi Wibowo; Christina Christina
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 8 No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v8i1.29086

Abstract

One of the affected activities in social media that require users or individuals to carry out interpersonal interactions to interact with each other, one of these activities is Roleplaying. Roleplaying is a role-playing activity carried out on social media such as Facebook, Twitter, Telegram, and others. This roleplay activity is usually played by a group of film fans, K-Pop, and other cultures. This study aims to study the communication pattern used by Roleplayers and study how they build relationships with each other. The theory used in this research is dramaturgy theory, while the method used in this research is a qualitative method using the phenomenological tradition. Data collection methods were collected through observation, interviews, documentation, and literature study. The result of the study found that Roleplaying activities were carried out to socialize, fill spare time, and learn about new things together with new people who have the same hobby.
Public Relations Strategy of Kedai Kopi Chuseyo with Korean Wave Identity in Building a Contemporary Image Denny Limanto; Christina Christina; Rustono Marta; Laurencia Kurniawati

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.242 KB)

Abstract

Coffee business industry is growing rapidly due to changes in the lifestyle of the Indonesian people. Based on research, coffee shops in Indonesia as of August 2019 reached 2,950 coffee shops. The breaker of the contemporary coffee concept influenced by the Korean Wave is Kopi Chuseyo. The purpose of this research is to identify the Public Relation strategies used by Kopi Chuseyo in building its image and to see its image in the viewpoints of consumers. The research method used is qualitative, in the form of a case study with a descriptive analysis approach. Data collection techniques used are observation, documentation and interviews. The results showed that Kopi Chuseyo managed to get a good corporate image in the eyes of the community by involving the community, organizing events, and using social media. Kopi Chuseyocan be categorized into five types of brand images, namely mirror image, current image, wish image, corporate image, and multiple image. These types are responded by customers after going through the stages of cognition, perception, attitude and motivation.
[Political Protest Communication to The Authorities (Critical Discourse Analysis of Norman Fairclough on Robin of Sherewood by Teater Katak)] Christina Tandaju
SEMIOTIKA: Jurnal Komunikasi Vol 15, No 1 (2021): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v15i1.2341

Abstract

The leadership crisis is an interesting thing to discuss in the current era, where everyone wants to gain power and is upheld by the people under him. However, the power that has been obtained is not the least bit misused properly, a person should rule and lead his people. Social issues regarding corruption, oppression of the little people, arbitrary tax increases, dishonesty from the leaders themselves, are certainly very close to our ears about the political and social conditions that exist in Indonesia. The Robin of Sherewood performance from the KataK Theater, directed and written by Venantinus Vladimir Ivan, raised this with satires in the form of dialogue that was brought up during the performance which took place at the Jakarta Arts Building on 11-13 May 2018. The political communication of protest is reflected in this performance, how Loxely and the rest of Robin are a reflection of those who dare to cast a voice of truth. To further analyze the Robin of Sherewood performance from the KataK Theater, researchers used critical discourse analysis developed by Norman Fairclough. In his analysis, Fairclough divides discourse analysis into three major aspects, namely: Microstructure Analysis (Text), Mesostructural Analysis (Performance Production), Macrostructural Analysis (Situational, Institutional, Social) (Eriyanto, 2018: 286). This research uses qualitative research methods, supported by a critical paradigm and also a critical tradition. The results of this study indicate that it has been shown how a theater performance can reflect, entertain and educate the audience regarding the political communication of protest contained therein through dialogues that are reflected in each act. Criticism of the authorities, conveying what feels right, and defending the oppressed people are continuous with the current political conditions in Indonesia. All these aspects are packaged neatly and attractively..
REPRESENTASI FILM SEBAGAI DIPLOMASI BUDAYA (ANALISIS SEMIOTIKA BARTHES FILM ME VS MAMI SEBAGAI DIPLOMASI BUDAYA PADANG) Christina Christina; Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.949

Abstract

Entertainment industry is growing along with the development of communication technology especially in the film industry. Various films are created with a specific discourse or agenda. Not apart from the effort to introduce a culture, propaganda, tourism and so forth. One of the interesting things is cultural diplomacy that is done through a movie. Like one example of Me vs. Mami film that seeks to introduce Padang culture. With semiotics analysis Roland Barthes, the researchers are interested to see the representation posed in film scenes to introduce Padang culture as a form of cultural diplomacy.Keywords : Film, Cultural Diplomacy, Roland Barthes Semiotics
SEBUAH ANALISIS SEMIOTIK LOGO KOKO CICI INDONESIA Christina Christina
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 2 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i2.941

Abstract

‘Koko Cici Indonesia’ was pioneered by Koko Cici Jakarta election held in 2002. Koko Cici Jakarta was born with the aim of increasing inclusiveness Indonesian youths in Chinese culture as part of the wealth of Indonesia. The purpose of this study to determine the meaning of the logo Koko Cici Indonesia as well as knowing the representation and the strengthening of the identity on the logo Koko Cici Indonesia. This research method by analyzing use semiotics of Charles Sanders Peirce basis of sign, qualitative research, with representation and identity theory. Finding shows that the representation of Koko Cici Indonesia logo through competency standards, the provision of knowledge and objectives, have the same understanding to become Koko Cici and become cultural ambassador of Tionghoa, Indonesia tourism ambassador and social ambassador will support identity as Koko Cici Indonesia, Koko Cici is supported with cheongsam and qibao for their duty, greetings, and sash into a unity identity of Koko Cici Indonesia. The identity you want to display from this logo is Koko Cici is not exclusive but they have unity diversity based on the meaning of ba gua’, also maintain the harmonization of tradition. From the logo Koko Cici Indonesia also shows as a Chinese organization seen from the symbol of Dragon & Phoenix, as well as large capacity due to logo like umbrella.Key Words: Semiotic, Peirce, Logo, Representative, Identity, Communication
Studi Kasus Implementasi Kebijakan Reposisi Sumber Daya TVRI Pada Target Audience Generasi Milenial christina christina; Sandy Alifiansyah; Rustono Farady Marta
PRoMEDIA Vol 5, No 2 (2019): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v5i2.2332

Abstract

Televisi Republik Indonesia or TVRI is the first and only public television in Indonesia. The main problem of TVRI lies in the problem of corruption, human resources that are old, so that it influences the program, it seems old-fashioned. Researchers conducted this research because TVRI became one of the main highlights of significant changes both internally and also the resulting outcomes. This research will analyze TVRI's policies related to the repositioning of their brands to attract viewers and creators from millennial generation who have been indifferent to TVRI shows. This analysis is based on the case study strategy method used by a public broadcasting institution called TVRI which is trying to regain its existence in the midst of competition with private televisions. The purpose of this study is to find out the repositioning policy strategy adopted by TVRI in accordance with millennial generation audiences as its target market. The results of this study indicate that TVRI has changed the logo, changed the work culture and organizational culture into APIK, namely Adaptive, Positive, Informative and Creative. TVRI is ready to move from analog to digital, then the recruitment of expert staff from non-CPNS, program changes that reach a wide audience such as the Premier League, Badminton Houses, and also educational and entertainment programs that build communities by elevating their local wisdom. regions that are more modern, contemporary, and can compete with private TV. Keywords: Millennial Generation, Policy, Repositioning, TVRI      Abstraksi Televisi Republik Indonesia atau TVRI merupakan televisi publik pertama dan satu-satunya di Indonesia. Permasalahan utama dari TVRI terletak pada permasalahan korupsi, sumber daya manusia yang sudah berumur, sehingga mempengaruhi programnya terkesan kuno. Peneliti melakukan penelitian ini karena TVRI menjadi salah satu sorotan utama perubahan yang cukup besar baik secara internal dan juga luaran yang dihasilkan. Penelitian ini akan menganalisis kebijakan TVRI terkait dengan reposisi merek mereka untuk menggaet penonton dan kreator dari generasi milenial yang selama ini acuh terhadap tayangan TVRI. Analisis ini berdasar pada metode studi kasus strategi yang digunakan sebuah institusi lembaga penyiaran publik bernama TVRI yang mencoba untuk memperoleh kembali eksistensinya di tengah persaingan dengan televisi-televisi swasta. Tujuan penelitian ini untuk mengetahui strategi kebijakan reposisi yang diterapkan oleh TVRI disesuaikan dengan khalayak generasi milenial sebagai target marketnya. Hasil penelitian ini menunjukkan bahwa TVRI telah melakukan perubahan logo, mengubah budaya kerja dan budaya organisasi menjadi APIK, yaitu Adaptif, Positif, Informatif dan Kreatif. TVRI telah siap untuk berpindah dari analog menjadi digital, kemudian perekrutan staff ahli dari non-CPNS, perubahan program yang menjangkau luas khalayak seperti Premier League, Rumah Bulutangkis, dan juga program-program edukasi serta hiburan yang membangun masyarakat dengan mengangkat kearifan lokal masing-masing daerah yang dikemas lebih moderen, kekinian, dan dapat bersaing dengan TV swasta. Kata Kunci: Generasi Milenial, Kebijakan, Reposisi, TVRI
PENGARUH EVENT HONDA DI PEKAN RAYA JAKARTA TERHADAP BRAND IMAGE PRODUK MOTOR HONDA Christina Christina
Jurnal Ilmu Komunikasi Vol 6, No 2 (2017)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v6i2.4743

Abstract

Penelitian ini membahas mengenai pengaruh event Honda di Pekan Raya Jakarta terhadapbrand image produk motor Hondamenggunakan pemasaran lewat acara-acara yang dibuat di stand Honda.Tujuannya adalah untuk mengetahui pengaruh event PRJ terhadap brand image produk yang dalamhal ini motor Honda serta mengetahui gambaran event Honda di PRJ mengenai target audience reach,compability, message, dan creativity di hadapan pengunjung.Metode penelitian yang digunakan adalahkuantitatif dengan menggunakan analisis regresi linear berganda dengan Teori Pemasaran, Teori BrandImage dan Perilaku Konsumen.Hasil penelitian yang didapat bahwa nilai variabel y (brand image) berhubungandengan compability yang bernilai Pvalue 0.01 yang berarti >0.05. Maka variabel compabilitytidak berpengaruh dengan variabel y. Begitu juga dengan target audience reach bernilai Pvalue 0.212yang berarti >0.05 tidak berpengaruh dengan variabel y. Sedangkan message dan creativity berada padanilai Pvalue <0.05 yaitu message (0.00) dan creativity (0.00).
Co-Authors Denny Limanto Hendi Budi Wibowo Laurencia Kurniawati Rustono - Rustono Marta Sandy Alifiansyah Yudhi, Lim