Garuda - Garba Rujukan Digital

KOMODIFIKASI NILAI NASIONALISME SEBAGAI IDENTITAS SOSIAL MELALUI TETRALOGI STAND UP COMEDY PANDJI PRAGIWAKSONO Yudhi, Lim; Sadono, Teguh Priyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Bricolage : Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Pandji Pragiwaksono selama menekuni karirnya di bidang stand up comedy telah menggelar empat tour stand up comedy show yang masing-masing berjudul “Bhinneka Tunggal Tawa”, “Merdeka Dalam Bercanda”, “Mesakke Bangsaku”, dan “Juru Bicara”. Seluruh materi yang dibawakan oleh Pandji seputar isu-isu sosial yang hadir dalam kehidupan bangsa Indonesia. Pandji berharap dapat memberikan perspektif baru kepada bangsa Indonesia untuk menjaga semangat nasionalisme dalam setiap stand up special-nya. Materi stand up comedy yang ditampilkan oleh Pandji selalu sarat dengan dunia politik. Hal ini juga terlihat melalui beberapa karya tulisannya di blog pribadinya yang selalu membahas isu-isu sosial politik. Sosok Anies Baswedan muncul dalam beberapa tulisan Pandji Pragiwaksono selama masa kampanye pilgub DKI Jakarta 2017 putaran pertama. Pandji menggelar tur-nya yang diberi judul “Juru Bicara” sekaligus ia saat itu menjadi juru bicara dari pasangan calon gubernur dan calon wakil gubernur Anies Baswedan dan Sandiaga Uno. Setiap materi stand up comedy yang dibawakan oleh Pandji selalu dibahas kembali melalui blog pribadinya. Pandji membahas bahwa solusi dari setiap permasalahan sosial yang ada di Indonesia adalah masih kurangnya kualitas pendidikan di Indonesia. Solusinya adalah butuh sosok yang dapat membawa perubahan tersebut untuk meningkatkan kualitas pendidikan di Indonesia. produksi wacana kepentingan politik di balik setiap materi stand up Pandji Pragiwaksono yang mengemas nilai nasionalisme sebagai identitas sosial menjadi sebuah komoditas di balik tetralogi stand up tour Pandji Pragiwaksono. Penelitian ini bertujuan untuk menunjukkan melalui AWK Teun A. van Dijk secara kritis, kepentingan politik yang dijual dengan mengemas nilai nasionalisme sebagai sebuah komoditas ideologi sebagai sebuah proses komodifikasi dalam memproduksi wacana kampanye politik melalui proses reproduksi materi stand up comedy dari setiap pertunjukkan stand up comedy special tour yang dibawakan oleh Pandji Pragiwaksono.Kata Kunci: Stand up comedy, Komodifikasi, Nasionalisme, Wacana Kritis

BATIK TULIS SEBAGAI WARISAN BUDAYA DUNIA DALAM MENANAMKAN RASA CINTA TANAH AIR GENERASI MUDA INDONESIA Lim Yudhi
Commed : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2019): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

ABSTRACT Batik tulis, which is one of Indonesia's cultural heritages, is one of the media in instilling the love of the homeland, so that the younger generation feels more ownership and love of indigenous Indonesian culture. This research focuses on how batik tulis as a world cultural heritage in an effort to instill the love of the homeland of Indonesia's young generation. This study aims to make people aware of their concept of being Indonesian citizens, so that people can realize their love for their homeland with the use of batik in their daily lives. Research that uses the sociocultural tradition with symbolic interaction theory focuses attention on the level of mind, self, and society. This study uses the interpretive paradigm, because researchers view batik tulis to have its own uniqueness and contain original truths, so the truth or knowledge generated from research is contextual. Keywords: love for the motherland, batik, symbolic interactions ABSTRAK Batik tulis yang merupakan salah satu warisan budaya Indonesia ialah salah satu media dalam menanamkan rasa cinta tanah air, agar generasi muda lebih merasa memiliki dan mencintai kebudayaan asli Indonesia. Penelitian ini berfokus pada bagaimana batik tulis sebagai warisan budaya dunia dalam upaya menanamkan rasa cinta tanah air generasi muda Indonesia. Penelitian ini bertujuan agar masyarakat memiliki kesadaran tentang konsep dirinya sebagai warga Indonesia, sehingga masyarakat bisa mewujudkan sikap cinta tanah airnya dengan penggunaan batik tulis dalam kehidupan sehari – hari. Penelitian yang menggunakan tradisi sosiokultural dengan teori interaksi simbolik ini memusatkan perhatian pada tataran pikiran, diri, dan masyarakat. Penelitian ini menggunakan paradigma interpretif, sebab peneliti memandang batik tulis memiliki keunikan tersendiri dan mengandung kebenaran yang orisinil, sehingga kebenaran atau pengetahuan yang dihasilkan dari penelitian bersifat kontekstual. Kata kunci: cinta tanah air, batik tulis, interaksi simbolik

REPRESENTASI FILM SEBAGAI DIPLOMASI BUDAYA (ANALISIS SEMIOTIKA BARTHES FILM ME VS MAMI SEBAGAI DIPLOMASI BUDAYA PADANG) Christina Christina; Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.949

Entertainment industry is growing along with the development of communication technology especially in the film industry. Various films are created with a specific discourse or agenda. Not apart from the effort to introduce a culture, propaganda, tourism and so forth. One of the interesting things is cultural diplomacy that is done through a movie. Like one example of Me vs. Mami film that seeks to introduce Padang culture. With semiotics analysis Roland Barthes, the researchers are interested to see the representation posed in film scenes to introduce Padang culture as a form of cultural diplomacy.Keywords : Film, Cultural Diplomacy, Roland Barthes Semiotics

REPRESENTATIF SAHABAT MENYENANGKAN DALAM TVC OREO SEBAGAI MARKETING COMMUNICATION STRATEGY Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.21

In mid August 2015, the world was hit by an advertisement that is unique in terms of the song until the very interesting visualization. Oreo miraculous fever hit several countries. Oreo ad that aired in several countries accompanied by the translation of the lyrics of the songs contained in the Oreo ad. Selection of the characters used in the ad interesting. One of the countries that serve such ads is Indonesia. In Indonesia, Oreo ads with the theme of "wonderfilled" that aired in two versions. The first version is ad featuring the figure of sharp-toothed sharks scary. The second version is ad featuring the figure of the vampire (Dracula) are creepy. In both versions of Oreo ad "wonderfilled" told that the characters have a sinister character is transformed into a friendly and pleasant character after they eat Oreo. Ad serving is accompanied by follow-up in the form of an event that invites citizens of Jakarta, capital of Indonesia which has a tropical climate. Residents are invited to imagine what would happen if the Oreo given to Jakarta. In the event, there are lots of games, music and snacks that use Oreo. The event closed with the peak of the "Jakarta snowing". Oreo ad serving "wonderfilled" although there are several versions, still has a consistency which emphasizes the gimmick products. Meaning representation pleasant companions illustrated through a series of scenes in the ad. The message conveyed by these ads is one way to socialize marketing campaigns conducted by Oreo. The unit of analysis in this study are some of the scenes contained in the advertisement oreo "wonderfilled" version of the shark and the vampire. By using the theory of marketing communication, this study tries to see the representation of the meaning contained in the advertisement Oreo through Peirce semiotic analysis and see how they related to the marketing communication strategy. Keywords: Advertising, Oreo, gimmick, representation, semiotics, marketing communication strategy

KOMODIFIKASI NILAI NASIONALISME SEBAGAI IDENTITAS SOSIAL MELALUI TETRALOGI STAND UP COMEDY PANDJI PRAGIWAKSONO Lim Yudhi; Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTPandji Pragiwaksono during his career in stand up comedy has held four stand up comedy shows, each titled "Bhinneka Tunggal Tawa", "Merdeka Dalam Bercanda", "Mesakke Bangsaku", and "Juru Bicara". All material presented by Pandji is about the social issues that are present in the life of the Indonesian nation. Pandji hopes to provide a new perspective to the nation of Indonesia to maintain the spirit of nationalism in each stand up special. The stand up comedy material displayed by Pandji is always loaded with politics. It is also seen through some of his writings on his personal blog that always addresses socio-political issues. Anies Baswedan figure appeared in several writings of Pandji Pragiwaksono during the first round of the pilgrim campaign of DKI Jakarta in 2017. Pandji held a tour entitled "Juru Bicara (Spokesperson)" as well as he was a spokesperson for the candidate pair of governor and candidate for vice-governor Anies Baswedan and Sandiaga Uno. Every material stand up comedy brought by Pandji always discussed again through his personal blog. Pandji discusses that the solution of any social problems that exist in Indonesia is still lack of quality education in Indonesia. The solution is to need a figure who can bring these changes to improve the quality of education in Indonesia. the production of political interest discourse behind every material stand up Pandji Pragiwaksono which packs the value of nationalism as social identity becomes a commodity behind the tetralogy of stand up tour Pandji Pragiwaksono This study aims to show through AWK Teun A. van Dijk critically, political interests are sold with packing the value of nationalism as an ideological commodity as a commodification process in producing political campaign discourse through the process of reproduction of stand up comedy material from every stand up comedy special tour performed by Pandji Pragiwaksono.Keywords : Stand up comedy, Commodification, Nasionalism, Critical DiscourseABSTRAKPandji Pragiwaksono selama menekuni karirnya di bidang stand up comedy telah menggelar empat tour stand up comedy show yang masing-masing berjudul “Bhinneka Tunggal Tawa”, “Merdeka Dalam Bercanda”, “Mesakke Bangsaku”, dan “Juru Bicara”. Seluruh materi yang dibawakan oleh Pandji seputar isu-isu sosial yang hadir dalam kehidupan bangsa Indonesia. Pandji berharap dapat memberikan perspektif baru kepada bangsa Indonesia untuk menjaga semangat nasionalisme dalam setiap stand up special-nya. Materi stand up comedy yang ditampilkan oleh Pandji selalu sarat dengan dunia politik. Hal ini juga terlihat melalui beberapa karya tulisannya di blog pribadinya yang selalu membahas isu-isu sosial politik. Sosok Anies Baswedan muncul dalam beberapa tulisan Pandji Pragiwaksono selama masa kampanye pilgub DKI Jakarta 2017 putaran pertama. Pandji menggelar tur-nya yang diberi judul “Juru Bicara” sekaligus ia saat itu menjadi juru bicara dari pasangan calon gubernur dan calon wakil gubernur Anies Baswedan dan Sandiaga Uno. Setiap materi stand up comedy yang dibawakan oleh Pandji selalu dibahas kembali melalui blog pribadinya. Pandji membahas bahwa solusi dari setiap permasalahan sosial yang ada di Indonesia adalah masih kurangnya kualitas pendidikan di Indonesia. Solusinya adalah butuh sosok yang dapat membawa perubahan tersebut untuk meningkatkan kualitas pendidikan di Indonesia. produksi wacana kepentingan politik di balik setiap materi stand up Pandji Pragiwaksono yang mengemas nilai nasionalisme sebagai identitas sosial menjadi sebuah komoditas di balik tetralogi stand up tour Pandji Pragiwaksono. Penelitian ini bertujuan untuk menunjukkan melalui AWK Teun A. van Dijk secara kritis, kepentingan politik yang dijual dengan mengemas nilai nasionalisme sebagai sebuah komoditas ideologi sebagai sebuah proses komodifikasi dalam memproduksi wacana kampanye politik melalui proses reproduksi materi stand up comedy dari setiap pertunjukkan stand up comedy special tour yang dibawakan oleh Pandji Pragiwaksono.Kata Kunci: Stand up comedy, Komodifikasi, Nasionalisme, Wacana Kritis

Oswald's Marketing Semiotics Analysis: Cultural Elements in Marketing Communication at the "Bajawa Flores NTT" Café Panjaitan, Tetti Nauli; Winarko, Hilarius Bambang; Yudhi, Lim; Felita, Della
Journal of Public Representative and Society Provision Vol. 5 No. 2 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i2.545

This study analyzes how Flores' cultural elements are used as a marketing communication strategy at Kafe Bajawa. Using a qualitative approach and Oswald’s marketing semiotics analysis, the research explores the meanings embedded in cultural elements such as Komodo statues, woven fabrics, Sasando musical instruments, photographs of Flores residents, a map of Flores Island, and the collaboration of traditional music with modern genres. Data were collected through direct observation of both exterior and interior decorations, as well as customer interviews to understand their responses to the presented cultural elements. The findings indicate that Flores' cultural elements play a significant role in shaping the café's identity and appeal. Analysis based on Consumer Brandscape shows that cultural signs create an authentic and unique impression, while emotional territories indicate that these cultural elements build emotional connections with customers through a comfortable and dynamic atmosphere. There is no cultural tension between traditional and modern elements; instead, they harmoniously blend, particularly in interior design and the music experience. From the perspective of cultural categories, Kafe Bajawa successfully positions itself as a venue that embodies Flores' cultural heritage in a modern context. Data triangulation through customer interviews confirms that the displayed cultural elements reinforce the café’s image as a space rich in local identity while remaining comfortable for an urban audience. The success of this strategy lies in balancing culture and modernity, creating an engaging experience that fosters customer loyalty.

Interpersonal Communication Analysis In Improving Work Ethic Silviani, Irene; Yudhi, Lim
Jurnal Mamangan Vol 14, No 1 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9051

Communication is the process of exchanging information, ideas, feelings and attitudes between two or more people using verbal or nonverbal symbols. This research aims to analyze the interpersonal communication skills of leaders in improving work ethics at the East Medan Subdistrict Office, Medan City. This research uses a descriptive method with qualitative analysis techniques. In this study, the research subjects were: (a) Key informant, Head of East Medan District, Medan City; (b) Main informant, Secretary of East Medan Subdistrict Head, Medan City; (c) Additional informants, East Medan District Community Figures, and Youth Leaders in East Medan District and Head of General Subdivision of the East Medan District Head Office, Medan City. Data collection in research uses primary data and secondary data. Primary data is data obtained from direct observation in the field by studying and observing the physical condition of the area as well as conducting interviews with various sources such as the Head of the East Medan Subdistrict, Medan City, the Secretary of the Head of the District and Community Leaders, Youth Leaders and the Head of General Subdivision of the East Medan Subdistrict Office, Medan City. Primary Data Collection can be obtained through several methods, namely as follows: (a) Observation; (b) Documentation; and (c) Interview. Meanwhile, data analysis techniques use: (a) Data Reduction; (b) Data Presentation; and (c) Verification. Based on the research results, the following results were obtained in the form of: (1) Interpersonal communication in the East Medan Subdistrict office, Medan City, has been going very well; (2) Based on the results of the researcher's observations for 2 (two) months at the East Medan Subdistrict Office, Medan City, several things can be found related to the dimensions of interpersonal communication between leaders and employees in improving work ethics as follows: (a) Openness, Leaders of the East Medan Subdistrict Office The city of Medan really upholds the principle of openness, especially regarding criticism and suggestions submitted to the leadership. (b) Empathy, the Head of the East Medan Subdistrict Office, Medan City, always shows empathy in the interpersonal communication model used. (c) Supportive Attitude, the Head of the East Medan Subdistrict Office, Medan City, always expresses his support through praise spoken directly to his employees. (d) Positive attitude, the editor-in-chief shows a positive feeling when communicating by providing ethics and professionalism. (e) Similarity, the Head of the East Medan Subdistrict Office, Medan City, considers the way of communicating with superiors, senior employees and junior employees to be the same. (3) Based on the results of the researcher's observations for 2 (two) months at the East Medan Subdistrict Office, Medan City, several things can be found related to the interpersonal communication model between leaders and employees in providing work motivation at the East Medan Subdistrict Office, Medan City using an interactive model. In this case, the leadership of the East Medan Subdistrict Office, Medan City, always provides opportunities for employees within it to respond to information or messages conveyed by the leadership.

Normalization of Adolescent Casual Sexual Behavior: A Peircean Semiotic Analysis of Bincang Ranjang YouTube Content Julianto, Callista Patricia; Yudhi, Lim
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.671

The increasing prevalence of casual sexual behavior among Indonesian adolescents has become a pressing concern, especially as social media platforms like YouTube present open narratives about sexuality. In the context of limited sex education and persistent cultural taboos, this study analyzes how the normalization of adolescent casual sexual behavior is represented in the YouTube channel Bincang Ranjang, focusing on the episode “Yang Penting Tiap Hari.” Using a qualitative interpretive approach and Charles Sanders Peirce’s semiotic theory, this research examines eleven selected scenes to identify the sign (representamen), object, and interpretant. The study also incorporates symbolic interactionism to explore how meaning is constructed through social interaction and media engagement. The findings reveal that verbal and non-verbal signs, such as facial expressions, gestures, and casual dialogue, represent casual sex as enjoyable, ordinary, and an acceptable part of adolescents’ identity exploration. The open and permissive interaction between the guest and host reinforces these representations without critical reflection or educational framing. Audience responses further demonstrate how meaning is negotiated and contested, highlighting generational and cultural tensions as well as peer validation. Through symbolic interactionism, this study illustrates how adolescents may internalize such narratives as part of social learning and identity formation. This study concludes that the episode contributes to the normalization of adolescent casual sexual behavior by framing it as personal freedom and emotional autonomy. Therefore, the findings emphasize the urgency of strengthening media literacy and critical sex education, enabling adolescents to interpret sexual content more reflectively, ethically, and responsibly.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search