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All Journal Jurnal Riset Ekonomi dan Akuntansi Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen
Arisma Damayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Bank Syariah Dalam Meningkatkan Daya Saing Arisma Damayanti; Rusmini, Rusmini; Andini Nur Azizah; Reva Khoirotul R; Rodotul Fitriya; Ulfa Khusnul A; Dewi Mayangsari
EKOMAN: Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 1 (2025): EKOMAN: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/ekoman.v3i1.234

Abstract

Perbankan syariah di Indonesia tumbuh pesat seiring meningkatnya minat masyarakat terhadap layanan keuangan berbasis Islam. Untuk bersaing di era digital, dibutuhkan strategi pemasaran yang inovatif, sesuai prinsip syariah, serta jujur dan transparan guna membangun kepercayaan dan loyalitas nasabah. Bank syariah menghadapi persaingan yang semakin ketat dari bank konvensional dan perusahaan fintech. Oleh karena itu, penerapan strategi pemasaran yang efektif sangat penting. Langkah-langkah yang dapat diambil meliputi promosi edukatif, pemanfaatan teknologi digital, dan segmentasi pasar yang tepat, yang diharapkan dapat meningkatkan daya saing dan memperkuat citra bank syariah. Penelitian ini menggunakan pendekatan kualitatif dengan metode kepustakaan, mengumpulkan data melalui studi dokumentasi dari berbagai literatur seperti buku, jurnal, dan artikel akademik, yang kemudian dianalisis secara deskriptif.
Akad Jual Beli dalam Fiqih Muamalah: Studi Komparatif Fathul Qarib dan Fathul Mu’in Arisma Damayanti; Muhammad Hamdi
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i2.3965

Abstract

This study aims to analyze and compare the concept of sale and purchase contract in Fathul Qorib and Fathul Mu’in as two important references in Islamic commercial jurisprudence within the Shafi‘i school. This research employs a qualitative approach using a library research method by examining literature relevant to the discussion of sale and purchase contracts. The findings show that both books view sale and purchase as a contract of exchanging property for property that results in the legal transfer of ownership. The validity of the contract is determined by the fulfillment of the pillars and requirements of sale and purchase, including the contracting parties, the sighat in the form of offer and acceptance, and the object of the transaction, which must be clear, lawful, beneficial, and deliverable. Fathul Qorib explains the concept of sale and purchase briefly and systematically, particularly regarding definitions, requirements of goods, prohibition of usury, khiyar, salam, rahn, and debts. Meanwhile, Fathul Mu’in provides a broader and more analytical explanation, covering the requirements of contracting parties, various forms of khiyar, prohibited transactions such as usury, ihtikar, and najasy, as well as disputes in sale and purchase. Thus, Fathul Qorib serves as a basic foundation, while Fathul Mu’in expands the discussion more applicatively. Both books complement each other in understanding sale and purchase contracts comprehensively.
Co-Authors Andini Nur Azizah Dewi Mayangsari Muhammad Hamdi Reva Khoirotul R Rodotul Fitriya Rusmini Rusmini Ulfa Khusnul A