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All Journal Jurnal Ekonomi Manajemen Sistem Informasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Yosie Noverha
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kompetensi, Motivasi, dan Penghargaan Terhadap Produktivitas Karyawan Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami; Desri Yani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4959

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, motivasi dan penghargaan terhadap produktivitas karyawan. Pengumpulan data melalui survei, wawancara, kuesioner, dan dokumentasi dari sumber data primer serta sekunder. Populasi dalam penelitian ini berjumlah 150 karyawan dengan metode analisis deskriptif, uji validitas, uji reabilitas serta analisis regresi berganda. Hasil penelitian menunjukan bahwa kompetensi, motivasi, dan penghargaan berpengaruh positif dan signifikan terhadap produktivitas karyawan. Dari ketiga variabel independen dalam penelitian ini, variabel motivasi yang mempunyai pengaruh paling dominan dalam meningkatkan produktivitas karyawan.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
Co-Authors ARIS KURNIAWAN Desri Yani Lili Marlinah Vina Islami