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How do Innovation and Entrepreneurial Orientation affect Competitive Advantage through Product Quality of Culinary Sector MSMEs? Utami, Eva Yuniarti; Destiana, Rina; Rawi; Neliana, Tri; Muhlis
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review (November 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i3.1078

Abstract

This study aims to analyze the influence of innovation and entrepreneurial orientation on competitive advantage through product quality in Micro, Small and Medium Enterprises (MSMEs) in the culinary sector in Makassar City. Data was collected from culinary MSMEs through questionnaire distribution surveys, and then analyzed using statistical methods. The research population is culinary MSMEs in the city of Makassar which amounts to 1500 MSMEs. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 102 respondents or 22% of the population. These results show the importance of innovation, entrepreneurial orientation, and focus on improving product quality as a strategy to increase the competitive advantage of culinary MSMEs in Makassar City. The practical implication of this research is the importance of culinary MSMEs to continue to encourage innovation and entrepreneurial orientation and improve the quality of their products to win the competition in a competitive market.
Firm Value: Profitability, Leverage, and Firm Size with Corporate Social Responsibility (CSR) as A Moderating Variable Monica, Elsa; Desanti, Wyndha Zahra; Rawi
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.986

Abstract

This study aims to examine the effect of Profitability, Leverage, and Firm Size on Firm Value with Corporate Social Responsibility (CSR) as a moderating variable. In the era of globalization and increasing competition, companies are not only expected to achieve financial gains but also to take broader social and environmental responsibilities into account. The sample used in this study consists of 100 companies listed on the LQ45 Index of the Indonesia Stock Exchange during the 2020 to 2023 period.The analytical method used in this research is multiple linear regression analysis with a moderating approach. The findings indicate that Profitability and Firm Size have a positive effect on Firm Value, while Leverage has a negative effect. Furthermore, Corporate Social Responsibility (CSR) is proven to function as a moderating variable that strengthens the influence of Profitability, Leverage, and Firm Size on Firm Value. These results provide valuable insights for company management in optimizing firm value through effective management of Profitability, Leverage, Firm Size, and CSR. This study is expected to make a significant contribution to the development of corporate finance literature and serve as a useful guide for investors in making investment decisions.