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All Journal ABDIANDAYA : Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Language and Culture
Zahara, Alfi Wahyu
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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From Words to Lifestyle: Etymology in Popular Language Shaping Social Trends Firdaus, Fauzan Akmal; Zahara, Alfi Wahyu; Azhari, Faiz
International Journal of Language and Culture Vol. 3 No. 1 (2025): International Journal of Language and Culture
Publisher : CV. Goresan Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63762/ijolac.v3i1.30

Abstract

This study examines the impact of popular language on the transformation of meaning and social identity in contemporary society, particularly within digital culture and social media. The identified problem is how popular language develops and functions as a social symbol that shapes behavior and social identity in the digital age. This study employs a qualitative approach using a literature review method, with data obtained from various journals, articles, and previous studies on the etymology of popular language and its impacts. The findings show that popular language, such as the terms “selfie,” “hashtag,” and “viral,” not only reflects digital phenomena but also functions to form a more inclusive social identity and introduces new values into society. Additionally, these terms significantly influence shaping social trends and reinforcing existing social norms.
PENGUATAN KAPASITAS UMKM BATIK DESA SUKOWIDI MAGETAN MELALUI PENDAMPINGAN PEMASARAN DIGITAL UNTUK BRANDING DAN PROMOSI Zahara, Alfi Wahyu; Aziz, M Ali Imron Abdul; Pebruari K.A, Ralintang; Rahmawati, Anisa Dwi; Riyansyah , Rico; Zahroini, Inziana; Shofiyatun, Rosyta; Meylina, Nadila; Wahyuningsih, Sri; Abdussalam, Abdussalam; Prayogo, Riyan Adi; Shabirin, Akbar Riadus; Apriliana, Yolin Inka; Sa’adah, Dwi Lailatus
Abdimas IAI Ngawi Vol 3 No 2 (2025): ABDIANDAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LP2M Institut Agama Islam Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/abdiandaya.v3i2.2444

Abstract

Empowering Batik MSMEs in Sukowidi Village aims to enhance the marketing of the village’s traditional batik through digital marketing strategies. Despite its great potential, Sukowidi batik faces several marketing challenges, as its promotion still relies on WhatsApp Business and limited exhibitions. This study employs the Contextual Action Research method to identify effective approaches for improving batik marketing. The findings indicate that developing a website and utilizing Instagram advertisements can significantly expand marketing reach and raise public awareness of batik. It is expected that this program will help increase sales while promoting the cultural heritage of Sukowidi batik in the digital world. Kowords : Community empowerment, MSMEs, digital marketing, local batik   Abstrak : Penguatan Kapasitas UMKM Batik di Desa Sukowidi bertujuan untuk meningkatkan pemasaran batik khas desa melalui strategi pemasaran digital. Meskipun memiliki potensi yang besar, batik Desa Sukowidi menghadapi beberapa hambatan dalam pemasaran, yang saat ini masih bergantung pada WhatsApp Business dan pameran yang terbatas. Penelitian ini menggunakan metode Contextual Action Research untuk mengidentifikasi cara-cara efektif dalam meningkatkan pemasaran batik. Hasil temuan menunjukkan bahwa pembuatan website dan penggunaan Instagram ads dapat secara signifikan meningkatkan jangkauan pemasaran dan pengenalan batik kepada masyarakat luas. Diharapkan, pengabdian ini dapat membantu meningkatkan penjualan serta memperkenalkan budaya batik Desa Sukowidi dalam dunia digital. Kata kunci: pemberdayaan masyarakat, UMKM, digital marketing, batik lokal
Co-Authors Abdussalam Abdussalam, Abdussalam Apriliana, Yolin Inka Azhari, Faiz Aziz, M Ali Imron Abdul Meylina, Nadila Pebruari K.A, Ralintang Prayogo, Riyan Adi Rahmawati, Anisa Dwi Riyansyah , Rico Sa’adah, Dwi Lailatus Shabirin, Akbar Riadus Shofiyatun, Rosyta Sri Wahyuningsih Zahroini, Inziana