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All Journal Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Fariz Antonius Azhari
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Social Sciences

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Measuring Traditional Arts' Influence on the Creative Economy: A Study in Desa Tegal Harum Fariz Antonius Azhari; Aziman, Muhammad Fauzan; Siregar, Yoan Berliana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i1.4885

Abstract

This study examines the influence of traditional arts on the development of the creative economy in Desa Tegal Harum. Using a quantitative approach, data were collected from 150 traditional artists through structured questionnaires. The research employs multiple linear regression analysis to measure the impact of traditional arts on economic growth. The findings reveal a significant positive relationship between traditional arts and the creative economy (R² = 0.67, p < 0.05), indicating that cultural heritage plays a crucial role in fostering sustainable economic development. The study contributes to the creative economy literature by providing empirical evidence on the economic value of traditional arts in rural contexts and establishes a quantitative framework for measuring cultural assets' economic impact. Additionally, it identifies critical intervention points—market accessibility and financial mechanisms—that can optimize traditional arts' contribution to local economies. These insights provide actionable implications for policymakers and stakeholders in developing targeted programs to enhance traditional arts' integration into sustainable economic development models.
Membangun Nasionalisme Generasi Z melalui Dialog Intergenerasi dan Media Digital Berbasis Nilai Lokal di Desa Bioa Sengok Muhammad Fauzan Aziman; Yogopriyatno, Jatmiko; Susanti, Is; Fariz Antonius Azhari
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.7027

Abstract

This community service program aims to develop a model for strengthening Generation Z nationalism through integration of intergenerational dialogue with digital media based on local values in Bioa Sengok Village, Lebong Regency, Bengkulu. This village is a remote rural area in Sumatran highlands with mountainous topography and limited infrastructure access. Partner problems include low understanding of national values among Gen-Z, lack of intergenerational dialogue spaces, and suboptimal use of digital media in the context of digital divide due to mountainous topography. Participatory action research methods were applied involving 25 Gen-Z participants through interactive dialogue series, digital content production workshops, and development of "Nusantara Digital" offline learning platform. Evaluation results show significant increase in understanding of national values by 29% (from average 66.3 to 85.5), formation of 10 trained local facilitators, and creation of 35 educational digital contents. Research novelty lies in intergenerational dialogue approach as bridge for transferring local wisdom to internalization of national values, combined with offline digital platform addressing digital divide constraints in remote mountainous regions.
Co-Authors Aziman, Muhammad Fauzan Is Susanti Muhammad Fauzan Aziman Siregar, Yoan Berliana Yogopriyatno, Jatmiko