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Measuring Traditional Arts' Influence on the Creative Economy: A Study in Desa Tegal Harum Fariz Antonius Azhari; Aziman, Muhammad Fauzan; Siregar, Yoan Berliana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i1.4885

Abstract

This study examines the influence of traditional arts on the development of the creative economy in Desa Tegal Harum. Using a quantitative approach, data were collected from 150 traditional artists through structured questionnaires. The research employs multiple linear regression analysis to measure the impact of traditional arts on economic growth. The findings reveal a significant positive relationship between traditional arts and the creative economy (R² = 0.67, p < 0.05), indicating that cultural heritage plays a crucial role in fostering sustainable economic development. The study contributes to the creative economy literature by providing empirical evidence on the economic value of traditional arts in rural contexts and establishes a quantitative framework for measuring cultural assets' economic impact. Additionally, it identifies critical intervention points—market accessibility and financial mechanisms—that can optimize traditional arts' contribution to local economies. These insights provide actionable implications for policymakers and stakeholders in developing targeted programs to enhance traditional arts' integration into sustainable economic development models.
Komunikasi Dan Transformasi Kelembagaan: Studi Peran EX UPK PNPM MDP Dalam Transisimenuju Koperasi Desa Merah Putih Aziman, Muhammad Fauzan
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1390

Abstract

This study examines the institutional transformation of the Program Management Unit (UPK) of the National Rural Community Empowerment Program (PNPM MPd) into the Merah Putih Village Cooperative in Lebong Regency, Bengkulu. Using a qualitative case study approach with 15 key informants consisting of former UPK managers, local government officials, community groups, and academics, this study analyzes strategic communication and institutional transformation mechanisms through in-depth interviews, focus group discussions, participant observation, and document analysis. The findings indicate that effective organizational communication plays a critical role in managing the institutional transition. The UPK has substantial social capital, including 15 years of microfinance management experience, a network with 847 community groups, and local policy support. However, there are obstacles such as unclear technical regulations, limited human resources in the village, and resistance to change. A gradual transformation model is considered most feasible, utilizing a participatory communication approach that maintains stakeholder trust. This study concluded that the transformation of the UPK into the Merah Putih Village Cooperative shows high prospects if implemented gradually with an adaptive communication strategy and supported by clear regulations.