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All Journal Waca Cipta Ruang: Jurnal Ilmiah Desain Interior E-Jurnal Manajemen Trisakti School of Management (TSM)
Salma, Afifah
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Tinjauan Desain Furniture dan Suasana Pada Kafé Wongkis 76 Lestari, Siti Indah; Salma, Afifah
Waca Cipta Ruang Vol. 9 No. 1 (2023): Waca Cipta Ruang : Jurnal Ilmiah Desain Interior
Publisher : Program Studi Desain Interior Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/wcr.v9i1.7731

Abstract

The cafe is a place that is very popular with many people, from young people to old people. Cafe is usually visited as a place to eat and drink with a relaxed atmosphere. But along with the development of the times more and more various types of cafes are present, this place is visited not only to eat and drink in a relaxed atmosphere but some people come to the cafe for a business job, family gatherings, and millennials who usually just want to get an additional collection of aesthetic photo spots. In this study, I conducted a review of the wongkis 76 cafe located on Jl. Telaga Sari, Tanjung Morawa District, Deli Serdang Regency, North Sumatra. The method I use in this research is a descriptive research method with a qualitative method approach. The data was collected from a field observation by conducting a survey directly to the location that I reviewed, namely wongkis 76 Café. From the results of the survey, I found several problems that exist in Wongk is 76 cafe, these problems include the narrow cafe space in several spaces for walking and one of them is on the stairs from the 1st floor to the 2nd floor. Some of the furniture the chairs in this cafe are not ergonomic and the size is not in accordance with the anthropometry of the human body, where the ergonomic shape of a chair greatly affects the comfort of the visitors. The purpose of this research I did to find out the problems that exist in wongkis 76 Cafe and find solutions to these problems.
ANALISIS FAKTOR MEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY PADA SAMSUNG SALMA, AFIFAH; PRASASTYO, KLEMENS WEDANAJI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 1 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i1.2775

Abstract

The purpose of this study was to analyze and determine the mediating factors of Brand Passion (BP),Self-Brand Connection (SBC), Brand Affection (BA), and Brand Trust (BT) on the effect of Brand Experience (BE) on Brand Loyalty (BL) on Samsung in Bekasi City. The objects used in this study are Samsung consumers as well as active Samsung users in Bekasi City. The method used to select samples in this study was purposive sampling 372 respondent data were taken which were Samsung consumers as well as active Samsung users in Bekasi City. Structural Equation Modeling Partial Least Square 4.0 and IBM SPSS25 were used to test the data obtained. The result of this study are BE has an influence on BL. BP, SBC, BA, and BT variables partially mediate the effect of BE on BL for Samsung consumers in Bekasi City
Co-Authors Lestari, Siti Indah PRASASTYO, KLEMENS WEDANAJI