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Destinasi Branding Candi Pari, Museum Mpu Tantular, dan Kampung Lawas Maspati dalam Memperkuat Identitas Budaya dan Daya Tarik Wisata Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 2 (2025): Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i2.490

Abstract

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage
Peningkatan Keterampilan Perempuan di IOM Surabaya dalam Pembuatan Produk Sabun Cuci Piring Aristawidyana Salsabila; Dyana Putri Widiyanti; Virana Mega Putri; Riyan Oktaviano Sanggara; Naufal Amirullah; Ricky Alejandro Martin
Swadaya: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Swadaya: Jurnal Pengabdian Masyarakat
Publisher : Nuban Jaggadhita Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62265/swadaya.v3i2.186

Abstract

This Community Service aims to improve the ability of mothers in the IOM (International Organization for Migration) environment in Sawotratap, Sidoarjo, in making their own dishwashing soap with simple technology. The methods used include direct training, demonstrations and joint practice using environmentally friendly and cost-effective materials. Based on the results of the implementation, it was seen that the participants experienced an increase in knowledge and skills in the process of making the soap. In addition, this activity also opens up opportunities for participants to save money, if possible, they can develop small businesses from home. It is hoped that this activity can be the first step in supporting the creative economy in the community.