Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Manajemen Bisnis Digital Terkini
Lastri Octaviani Girsang
Unknown Affiliation
Decision Sciences, Operations Research & Management Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Strategi Pemasaran, dan Kreativitas Digital terhadap Jiwa Kewirausahaan Generasi Z pada Era Ekonomi Kreatif di Kota Medan Widya Febriyanti; Nasywa Raihan Cholil Akbar; Vira Purba; Lastri Octaviani Girsang; Andi Taufiq Umar
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4842

Abstract

Ekonomi kreatif merupakan sektor yang memperdayakan kreativitas, inovasi dan keterampilan individu untuk menciptakan nilai tambah. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap jiwa kewirausahaan generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Berdasarkan hasil pengumpulan data dengan jumlah data sebanyak 121 responden dari para generasi z di Kota Medan. Survei ini memiliki representasi responden Wanita yang lebih banyak yaitu sebanyak (69,4%) dibandingkan responden laki-laki yang hanya (30,6%). Usia dari para responden memiliki hasil yang cukup beragam yakni, usia 15 - 20 tahun sebanyak (83,2%) diikuti dengan usia 21 - 24 tahun sebanyak (16,8%). Sebagian besar responden (63,7%) tidak sedang menjalankan usaha sendiri, sedangkan (36,3%) lainnya sedang menjalankan usaha, dan juga mayoritas responden (61,1%) menggunakan media sosial untuk kegiatan usahanya.
Trasformasi Digital dan Kebutuhan Reskilling BUMN: Analisis Program Reskilling dan Upskilling dalam Menghadapi Disrupsi Digital: Studi Kasus BRI di Medan Tioma Theresia Tp Bolon; Lastri Octaviani Girsang; Nara Pangihutan Saragih; Dea Riskylina Simamora; Aprinawati Aprinawati; Wisnu Rayhan Adhitya
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.888

Abstract

Digital transformation has become a necessity for State-Owned Enterprises (BUMN), particularly BRI, to face disruptions in the technological era. This study evaluates the reskilling and upskilling programs at BRI Medan in addressing the need for digital competencies, productivity improvement, and digital banking services. A mixed-method approach was used through in-depth interviews and questionnaires with program participants and HR management at BRI Medan, supported by digital policy documents and performance reports. The analysis focused on digital competencies, participant satisfaction, team performance impact, and regional implementation scale. Initial results indicate that the program emphasizes digital literacy, cybersecurity, the use of digital platforms, basic data analytics, and digital customer service. There was an improvement in skills and adaptability despite challenges such as limited training resources, varying employee profiles, and the need for job-specific customization. Positive impacts on operational efficiency and digital customer satisfaction were identified, with the acceleration of data-driven initiatives. The discussion highlights sustainable design, routine monitoring and evaluation, and the integration of the program into career paths. Policy implications: expansion of the program at Medan branches with a clear budget and strengthening the digital learning ecosystem. This study provides a practical overview of how BUMN, particularly BRI Medan, manages digital transformation through regional competency development.
Co-Authors Adhitya, Wisnu Rayhan Andi Taufiq Umar Aprinawati, Aprinawati Dea Riskylina Simamora Nara Pangihutan Saragih Nasywa Raihan Cholil Akbar Tioma Theresia Tp Bolon Vira Purba Widya Febriyanti