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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Pratama, Muhammad Faza
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

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STRATEGI PEMASARAN PASTA UBI JALAR PADA PT GALIH ESTETIKA INDONESIA DI KECAMATAN CILIMUS KABUPATEN KUNINGAN JAWA BARAT Pratama, Muhammad Faza; Setiawati, Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10587

Abstract

PT Galih Estetika Indonesia is the first company in Indonesia engaged in processing sweet potatoes with the main product being pasta. This study aims to describe the STP strategy, marketing mix and marketing constraints of sweet potato paste products at PT Galih Estetika Indonesia. This research was conducted with descriptive method. The research data were obtained through observation and in-depth interviews with the management of PT Galih Estetika Indonesia. Marketing constraint data is processed using fishbone analysis. Based on the results of STP analysis and marketing mix, sweet potato pasta products from PT Galih Estetika Indonesia can compete with competitors and have a broad market such as Korean and Japanese people who adopt a healthy lifestyle and understand the ingredients of sweet potato. However, marketing at PT Galih Estetika Indonesia still has problems at some time in the form of product color specification discrepancies which result in complaints from buyers. These obstacles arise due to the lack of effectiveness of employees at PT Galih Estetika Indonesia
Analisis Efisiensi Teknis Usahatani Durian Bawor di Kecamatan Kemranjen Kabupaten Banyumas Pratama, Muhammad Faza; Mulyani, Altri; Setiawati, Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21573

Abstract

This study focuses on the decline in durian production in Kemranjen subdistrict in 2021 and 2022. Bawor durian is a type of durian that is widely cultivated by farmers in Kemranjen subdistrict. The objectives of this study are: 1. To identify the factors influencing the production of Bawor durian farming 2. To determine the technical efficiency level of Bawor durian farming production 3. To identify the factors influencing the inefficiency of Bawor durian farming. The study was conducted in Alasmalang Village, Karangsalam Village, and Pageralang Village in Kemranjen Subdistrict, Banyumas Regency. Sampling was conducted using the census method. The sample size for this study was 62 farmers. The analysis method used stochastic frontier analysis. The results of the study indicate that the production factors significantly influencing durian bawor production are manure, NPK fertilizer, dolomite, pesticides, and the number of trees. The average technical efficiency value of Bawor durian farming is 0.71738845. The factors significantly influencing the inefficiency of Bawor durian farming are age and extension services. The results of this study are useful as a guideline for Bawor durian farmers in Kemranjen Subdistrict to achieve maximum results.
Co-Authors Altri Mulyani Indah Setiawati