Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal The International Journal of Politics and Sociology Research
Prasetya, Rafli Dwi
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of the @pusdiklatanri Instagram Account as a Medium for Archival Information and Education Prasetya, Rafli Dwi; Wijaya, Abung Supama
The International Journal of Politics and Sociology Research Vol. 13 No. 1 (2025): June: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v13i1.287

Abstract

Digital transformation has pushed social media to become a strategic space for government institutions to convey information. PPSDM ANRI utilizes Instagram @pusdiklatanri to reach the public and educate about archives through visual and interactive content. This research is interestingly studied using Media Richness Theory which highlights the immediacy feedback, multiple cues, language variety, and personal focus. The method used is qualitative through observation, interviews with social media team, and literature study. This research aims to analyze how the @pusdiklatanri Instagram account is utilized to deliver archival information and education. It focuses on how strategically the account serves as a digital communication medium for PPSDM ANRI to reach the public. The results show that @pusdiklatanri functions not only as a formal information platform, but also as a dynamic interaction and education space. This success is reflected in the multimodal content, language variety, and emotional closeness through videos, stories, and Q&A. This confirms the effectiveness of strategically managed social media. In conclusion, @pusdiklatanri is able to fulfill the characteristics of rich media in Media Richness Theory. Future research is recommended to compare similar accounts in other institutions or add quantitative analysis related to audience engagement.
Co-Authors Abung Supama Wijaya, Abung Supama