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MEMBANGUN LOYALITAS PELANGGAN TOKOPEDIA: PERAN E-SERVICE QUALITY, PERCEIVED VALUE, DAN CUSTOMER TRUST Hilman, Nadia Ulfa Agustin; Rahayu, Dede Sri; Lestari, Nadya Ayu; Syaiful, Rizal Fahmi
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.14960

Abstract

This study aims to examine the influence of e-service quality and perceived value on customer loyalty, both partially and simultaneously. The population of this study were active students of Siliwangi University who had shopped at Tokopedia, with a sample of 388 students. The research method used was verification analysis, with data analysis techniques in the form of multiple linear regression. The results of the study showed three main findings, namely E-service quality and perceived value together have a positive influence on customer loyalty. E-service quality has a positive influence on customer loyalty. Perceived value has a positive influence on customer loyalty.
Building Job Satisfaction: The Role of Compensation, Work Motivation, and Work Environment Lestari, Nadya Ayu; Rahayu, Dede Sri; Hilman, Nadia Ulfa Agustin; Nugraha, Galih; Rosliyati, Ati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.968

Abstract

This study aims to examine the influence of compensation, work motivation, and work environment on job satisfaction, both partially and simultaneously. The population in this study consists of RA teachers in the Kawalu District, Tasikmalaya City, with a sample of 62 respondents. The method used is a verificative analysis approach, and the data were analyzed using multiple linear regression. The findings of this research reveal four key results. First, compensation, work motivation, and work environment collectively positively influence job satisfaction. Second, individual compensation has a positive influence on job satisfaction. Third, work motivation has a positive influence on job satisfaction. Fourth, the work environment also has a positive influence on job satisfaction.
The Role Of Profitability In The Formation Of Dividend Policy Syaiful, Rizal Fahmi; Rahayu, Dede Sri; Lestari, Nadya Ayu; Hilman, Nadia Ulfa Agustin; Nugraha, Galih
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.1966

Abstract

This research aimed to determine and provide empirical evidence whether there is an influence of of profitability on dividend policy.  The population in this research was 78 financial data obtained from 26 companies that had been included in the High Dividend 20 Index for the period 2019-2021. In sampling, the technique was used purposive sampling.  The sample used in this research was based on the following criteria: companies that had been included in the High Dividend 20 Index  for the period 2019-2021, companies that had been included in the High Dividend 20 Index  for three consecutive years, companies that distributed their financial statements regularly during the period 2019-2021.  The sample used in this research was 63 financial data from 21 companies with 3 research periods. The method used in this research was verificative analysis. The data analysis technique in this research used panel data regression analysis. Based on the results of hypothesis testing, the profitability ratio had a positive effect on dividend policy.
Understanding Investment Decisions Behavior: The Effects of Age-Based Investment Behavior, Risk Tolerance, and Financial Literacy Mediated by Investment Self-Efficacy Badriatin, Tine; Suryanugraha, Dim Zarita; Hilman, Nadia Ulfa Agustin; Lestari, Nadya Ayu
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2890

Abstract

The Indonesian capital market has seen significant growth, with a notable increase in investors, especially post-COVID-19 due to rising interest in digital investment tools. However, this growth doesn't always correlate with optimal investment decision-making quality. In Indonesia's complex stock market, investor behavior is a critical research area. Variables like age-based investment behavior, risk tolerance, and financial literacy significantly influence investment decisions. This influence, however, is not always direct, as investment self-efficacy can act as a crucial psychological mediator. Understanding these interrelationships is vital for both academic insights and developing effective financial education and investor protection policies in Indonesia. This quantitative survey study aims to comprehensively identify, analyze, and test the relationships between these variables using Structural Equation Modeling (SEM). Parameter estimation results indicate that X2 and x3 positively and significantly influence Y, while X1 does not show a significant effect on Y. Furthermore, Y has a highly significant positive impact on Z. Overall, these findings largely support the hypotheses, reinforcing the roles of financial literacy and X2 as significant determinants of Y, and Y's mediating role on Z.
Implementation of the COSO ERM-Based Internal Control System in Marketing Management at Bank Mandiri Al Rasyid, Dwiyan; Suryanugraha, Dim Zarita; Syaiful, Rizal Fahmi; Lestari, Nadya Ayu; Hilman, Nadia Ulfa Agustin; Nisa, Ana Sakinatun; Adam, Asep Muhammad
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1891

Abstract

The Internal Control System (ICS) is a crucial element in ensuring that an organization's objectives are achieved effectively and efficiently, maintaining the integrity of financial reports, protecting organizational assets, and ensuring compliance with applicable regulations. This study aims to evaluate the effectiveness of implementing ICS based on the COSO Model Enterprise Risk Management (ERM) components at Bank Mandiri KCP Cikurubuk, Tasikmalaya. The methodology used in this study is a qualitative approach with a case study, where data was collected through in-depth interviews, documentation, and observations of the ICS application in marketing procedures and policies. The results of the study indicate that the implementation of ICS at Bank Mandiri KCP Cikurubuk has been running well and is relatively effective in controlling risks and monitoring performance. In particular, the supervision of marketing policies has been in accordance with the established procedures, and there has been adequate follow-up by the Government Internal Supervisory Apparatus (APIP) to maintain the sustainability of this effectiveness. The conclusion of this study is that the ICS implemented at Bank Mandiri KCP Cikurubuk is effective and efficient in supporting the achievement of organizational goals, as well as providing a solid foundation for better internal supervision in the future.