Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIPM: Jurnal Indragiri Penelitian Multidisiplin
Kirana, Rizki Candra
Unknown Affiliation
Computer Science & IT Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kualitas Layanan dan Digital Marketing: Kunci Kepuasan Konsumen Muchlis; Kirana, Rizki Candra
Jurnal Indragiri Penelitian Multidisiplin Vol. 5 No. 3 (2025): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/jipm.v5i3.1261

Abstract

The purpose of this study is to analyze the effect of digital marketing on customer satisfaction through service quality. In this study, the population is the population in this study is not known for certain with a sample of 155 people using heir theory. Data collection techniques using questionnaires and distribution using google forms. The data analysis tool in this study is Structural Equation Modeling (SEM) processed using SmartPLS 32.9 for data processing. The results of this study are that digital marketing affects customer satisfaction. Digital marketing affects service quality. Service quality affects customer satisfaction. Digital marketing affects customer satisfaction through service quality.
Co-Authors MUCHLIS