Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen
Ningsih, Rinda Ayu
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH LABEL HALAL DAN CITRA MEREK TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI LITERATUR REVIEW MANAJEMEN PEMASARAN) Dillahi, Hikma; Hidayat, Rahmadani; nirwana, Nina; Ningsih, Rinda Ayu
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 1 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i1.11372

Abstract

This literature article discusses halal labels and brand image, the purpose of this study is to determine the variables of Brand Image and Halal Labeling that influence Purchase Intention. The writing method is a literature review which is a library research method that comes from online media such as Google Scholar, Mendelay, and other online media. Previous and related research helps support theories and phenomena regarding the relationship and effects between variables. The results of this literature study are as follows: 1). Brand Image influences Purchase Intention 2) Halal Labeling influences Purchase Intention Keywords: Halal Label, Brand Image and Purchase Interest
Co-Authors Dillahi, Hikma Hidayat, Rahmadani nirwana, Nina