Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Nasution, Muhammad Ali Makmur
Unknown Affiliation
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH VARIAN MENU, STORE ATMOSHPHERE DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA HISANA FRIED CHIKEN Nasution, Muhammad Ali Makmur; Lubis, Adelina
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.435

Abstract

The purpose of this research is to find out the influence of menu variants on purchasing decisions, to find out the influence of menu variants on purchasing decisions, to find out the influence of digital marketing on purchasing decisions and to find out the influence of menu variants, store atmosphere and digital marketing on Fried purchasing decisions at Hisana Chicken. The population in this study was 100 people who purchased Hisana Fried Chicken Jl Karya, Gg Sehati No. 12. The sample in the research was 100 people obtained using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The research results show that menu variants have a positive and significant influence on purchasing decisions, store atmosphere has a positive and significant influence on purchasing decisions, digital marketing has a positive and significant influence on purchasing decisions and menu variants, store atmosphere and digital marketing simultaneously influence Fried purchasing decisions at Hisana Chiken.
Co-Authors Lubis, Adelina