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All Journal Jeksyah Welfare: Jurnal Pengabdian Masyarakat
Rahayu, Ana Duwi
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Religion Economics, Econometrics & Finance Environmental Science Social Sciences

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Effectiveness of the Blessed Friday Program on Brand Awareness of Lazis Al-Haromain Kediri City Through Digital Marketing Azizah, Siti Mufidatul; Zuraidah; Rahayu, Ana Duwi; Putri, Charista Tanta; Avifah, Nur
Jeksyah: Islamic Economics Journal Vol. 5 No. 01 (2025): May 2025 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/jeksyah.v5i01.2629

Abstract

This article analyzes effectiveness of the blaseed friday program on brand awereness of Lazis Al-Haromain Kediri City through digital marketing. This program utilizes social media, especially Instagram, to disseminate information and education about social activities carried out every Friday. The research method used is qualitative descriptive with a case study approach, with data collection through interviews, non-participant observations, as well as documentation from social media and internal reports of the institution. The results of the study show that the digital marketing strategy implemented has succeeded in increasing community involvement and the number of donors, which has an impact on the growth of donations and increasing public awareness of the existence of Lazis Al-Haromain Kediri City. In addition, transparency in the distribution of documented donations through social media has helped build public trust in this institution. While the program is effective, there are several challenges such as limited resources in content creation, limited operational funds for paid advertising, and changes in social media algorithms that affect the reach of uploads. Therefore, innovative strategies such as collaborating with influencers, social media optimization, and training digital marketing teams are solutions that can be applied to overcome these obstacles.
Penguatan Citra, Tata Ruang, Produk, dan Pelayanan Arda Koffie Dalam Upaya Peningkatan Jumlah Pelanggan Rahayu, Ana Duwi; Maulana, Eno; Hidayana, Nefi; Azizah, Siti Mufidatul; Rahmawati, Linda; Rahmawati, Dyan; Afifah, Charista Tanta Putri lis; Avifah, Nur
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1756

Abstract

This article discusses community service through internship programs. This article applies a strategy that focuses on strengthening image, layout, products and services. Facing increasingly tight competition in the cafe industry, Arda Koffie is increasing the number of customers by strengthening its position by building a strong brand image, creating a more attractive and comfortable layout, and improving the quality of products and services. The approach implemented involves in-depth analysis of the brand image to understand customer perceptions and expectations, as well as identify aspects that need improvement. The spatial redesign was carried out to create a more aesthetic and functional atmosphere, thereby improving customer comfort and experience. Improving product quality is carried out optimizing service is focused on increasing customer interaction and satisfaction. By implementing this strategy, Arda Koffie is expected to be able to attract more customers, increase satisfaction and strengthen customer loyalty. It is hoped that the success of this program will support the sustainability and growth of Arda Koffie's business in the future.
Co-Authors Afifah, Charista Tanta Putri lis Avifah, Nur Azizah, Siti Mufidatul Hidayana, Nefi Maulana, Eno Putri, Charista Tanta Rahmawati, Dyan Rahmawati, Linda Zuraidah