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All Journal Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Economic and Bussiness Retail Jipmas : Journal Inovasi Pengabdian Masyarakat
Putri, Levina Rachmawati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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OPTIMALISASI SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM Andreas Octavini, Nanda; Agustin, Maulina; Rahmawati, Yannisa; Sormin, Rahma Diani; Putri, Levina Rachmawati
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 2 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i2.203

Abstract

Social media has become an effective tool for promoting products and services, especially for micro, small, and medium enterprises (MSMEs). However, many MSME players, particularly those running angkringan-type businesses, still lack the knowledge and skills to use social media effectively to increase sales and expand customer reach. The objective of this community service activity is to enhance MSME players’ understanding of the importance of social media marketing, and to equip them with effective digital marketing strategies. The method employed involves training sessions that begin with a presentation on optimizing social media for marketing purposes, delivered by resource persons, and continue with practical sessions where MSME participants apply digital promotion techniques. The results of this activity indicate an improvement in participants' knowledge and understanding of social media marketing strategies, as reflected in their ability to implement the tools and techniques introduced during the training.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI INFORMASI PELAPORAN KEUANGAN PEMERINTAH DAERAH (Studi pada Satuan Kerja Perangkat Daerah di Kabupaten Pesawaran) Putri, Levina Rachmawati; Agustin, Maulina
Journal of Economic and Business Retail Vol 5, No 2 (2025): Journal Economic and Bussiness Retail (JEBR)
Publisher : Institut Teknolog dan Bisnis Diniyyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69769/jebr.v5i2.253

Abstract

Tujuan dari penelitian ini untuk membuktikan faktor-faktor yang mempengaruhi nilai informasi pelaporan keuangan pemerintah daerah. Populasi penelitian adalah Satuan Kerja Perangkat Daerah (SKPD) di Kabupaten Pesawaran, penelitian ini menggunakan variabel independen kualitas sumber daya manusia, pengawasan keuangan daerah, sistem pengendalian intern, teknologi informasi, serta variabel dependen nilai informasi pelaporan keuangan pemerintah daerah. Sampel yang digunakan dalam penelitian berjumlah 54 orang responden. Metode analisis yang digunakan regresi linier berganda. Hasil penelitian ini membuktikan variabel kualitas sumber daya manusia dan sistem pengendalian intern berpengaruh signifikan terhadap keandalan pelaporan keuangan pemerintah daerah, sedangkan pengawasan keuangan daerah dan teknologi informasi tidak berpengaruh. Selain itu variabel kualitas sumber daya manusia berpengaruh terhadap ketepatwaktuan pelaporan keuangan pemerintah daerah, sedangkan pengawasan keuangan daerah dan teknologi informasi tidak berpengaruh.
Promoting MSME Sustainability: The Role of Halal Certification and E-Commerce Amalia, Riska; Putri, Levina Rachmawati; Agustin, Maulina
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 1 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i1.24608

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but still face various challenges in achieving business sustainability. Two factors considered capable of driving MSME sustainability are halal certification and the use of e-commerce. Halal certification serves as a guarantee of quality and consumer trust, while e-commerce opens wider market access and increases business efficiency. This study aims to comprehensively examine the role of halal certification and e-commerce in driving MSME sustainability through a literature study approach. The research method used is descriptive qualitative with content analysis of various relevant scientific sources. The results of the study indicate that halal certification and e-commerce, individually and simultaneously, contribute positively to increasing the competitiveness, performance, and sustainability of MSMEs. The synergy between the two is an important strategy in facing the challenges of the digital economy and global competition.
Co-Authors Agustin, Maulina Andreas Octavini, Nanda Rahmawati, Yannisa Riska Amalia Sormin, Rahma Diani