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All Journal Sabda: Jurnal Kajian Kebudayaan Rekognisi : Jurnal Pendidikan dan Kependidikan
Ramadhani, Jihan Aulia
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Humanities Education Library & Information Science Social Sciences Other

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Reframing Resistance: Religious Branding and New Hegemonies in Instagram Content of @ShejekIndonesia Ramadhani, Jihan Aulia
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 1 (2025)
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.1.133-143

Abstract

This study examines how Shejek, a Sharia-based ride-hailing platform for Muslim women, constructs religious identity and reframes resistance within the context of Indonesia’s digital economy. Unlike mainstream services such as Gojek and Grab, Shejek integrates Islamic principles—including the avoidance of ikhtilat (unrestricted interaction between marriageable individuals) and khalwat (seclusion of a man and a woman in private spaces)—to market itself as a safer and more religiously appropriate transportation option. Through a qualitative content analysis of Shejek’s Instagram posts from 2023 to 2024, this research explores how narratives of urban fear, piety, and gendered safety are strategically deployed in digital branding.Findings reveal that rather than presenting a direct resistance to patriarchal structures, Shejek negotiates empowerment by embedding Islamic values into the platform economy, thereby creating a new form of hegemony. Its use of religious branding and fear-based narratives fosters emotional loyalty and market differentiation but also risks reinforcing exclusionary norms. This study contributes to critical discussions on religious commodification, gendered digital spaces, and the dynamics of cultural power in Southeast Asia’s sharing economy.
TRANSFORMASI KEARSIPAN PENDIDIKAN DASAR: PERSEPSI DAN PENGALAMAN STAF TATA USAHA SD SWASTA ANNYSA DALAM PENGGUNAAN SISTEM ARSIP DIGITAL DAN MANUAL Shinta, Dewi; Prd, Intan Amalia Putri; Ramadhani, Jihan Aulia; Abdillah, Mhd Rizki; Mardiah, Raudhatul; Sembiring, Ummi Auliyah
REKOGNISI : Jurnal Pendidikan dan Kependidikan (E-ISSN 2599-2260) Vol 10 No 2 (2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Nahdlatul Ulama Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every organization, be it a government agency, private institution or educational institution such as elementary school, must have administrative activities that are the basis for running daily operations. Administration related to correspondence or archiving of important documents belonging to the school or office. In the digital era, many agencies and schools have begun to switch from manual archive systems to digital archive systems. However, not all schools or offices have implemented the digitalization system optimally. Agencies or schools that have switched or implemented this digital archive system must have their own experiences and perceptions regarding this digital archive system. And of course they already know the advantages and disadvantages of both archive systems.
Co-Authors Abdillah, Mhd Rizki Dewi Shinta Mardiah, Raudhatul Prd, Intan Amalia Putri Sembiring, Ummi Auliyah