Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Management and Digital Business
SM Nahidul Islam
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors Influencing Purchase Intention in Digital Marketing: A Thematic Analysis Rana, Md. Sohel; Sharmin, Shadia; SM Nahidul Islam
International Journal of Management and Digital Business Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i1.1159

Abstract

This study explores the elements influencing Bangladeshi consumers' purchase intentions in the digital marketing sector, a topic rarely addressed in previous research. Guided via a qualitative approach, semi-structured interviews were performed, and thematic analysis was carried out. Key themes identified include convenience and time-saving, access to detailed information and customer reviews, price sensitivity and comparison, social Influence, technological integration, visual appeal and content quality, and customer service experience. The findings provide valuable insights for marketers to better apprehend patron behavior and help policymakers perceive vital factors for powerful product techniques inside the digital marketplace. Theoretical implications include a deeper know-how of consumer decision-making in a virtual context, especially in rising markets like Bangladesh.
Co-Authors Rana, Md. Sohel Sharmin, Shadia