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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Napitupulu, Enjel Lina Yanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MSME SUCCESS IS REVIEWED FROM CREATIVITY AND SOCIAL MEDIA USERS Napitupulu, Enjel Lina Yanti; Ni Bulan, Tapi Rondang; Setiawan, Teguh
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1252

Abstract

This research aims to analyze how creativity and social media users influence the success of MSMEs. The population in this study was 125 MSMEs and all of them were sampled in this study using saturated sampling techniques. The analysis technique used is multiple linear regression. The research results show that creativity has a positive and significant effect on the success of MSMEs with a value of (5.394 > 1.979) and a Sig. (0.000 < 0.05). Social media users have a positive and significant influence on the success of MSMEs with a value of (3.801 > 1.979) and a Sig value. (0.000 < 0.05). Simultaneously shows that creativity and social media users have a significant influence on the success of MSMEs in Kel. Harjosari I, Kec. Medan Amplas with Fcount > Ftable value (18.068 > 3.070) or sig F < 5% (0.000 < 0.05).
Co-Authors Tapi Rondang Ni Bulan Teguh Setiawan