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All Journal Journal of Management and Administration Provision
Fatiha, Kirana Shaadah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Green Product Innovation Increase Competitive Advantage, Mediated by Green Dynamic Capability Fatiha, Kirana Shaadah; Linda, Muthia Roza
Journal of Management and Administration Provision Vol. 5 No. 1 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i1.586

Abstract

This study examines how Padang City's bakery MSMEs' competitive advantage is impacted by green product innovation and green dynamic capabilities.  This research employs a quantitative methodology.  210 MSME actors were given questionnaires to complete in order to collect data. The surveys were subsequently processed using SmartPLS 4.0 software, yielding the following findings:  1) Competitive Advantage is positively and significantly impacted by Green Product Innovation; 2) Green Product Innovation is positively and significantly impacted by Green Dynamic Capability; 3) Green Dynamic Capability is positively and significantly impacted by Competitive Advantage; and 4) Green Dynamic Capability positively and significantly mediates the effect of Green Product Innovation on Competitive Advantage.
Co-Authors Muthia Roza Linda, Muthia Roza