Journal of Management and Administration Provision
Vol. 5 No. 1 (2025): Journal of Management and Administration Provision

Green Product Innovation Increase Competitive Advantage, Mediated by Green Dynamic Capability

Fatiha, Kirana Shaadah (Unknown)
Linda, Muthia Roza (Unknown)

Article Info

Publish Date
19 May 2025

Abstract

This study examines how Padang City's bakery MSMEs' competitive advantage is impacted by green product innovation and green dynamic capabilities.  This research employs a quantitative methodology.  210 MSME actors were given questionnaires to complete in order to collect data. The surveys were subsequently processed using SmartPLS 4.0 software, yielding the following findings:  1) Competitive Advantage is positively and significantly impacted by Green Product Innovation; 2) Green Product Innovation is positively and significantly impacted by Green Dynamic Capability; 3) Green Dynamic Capability is positively and significantly impacted by Competitive Advantage; and 4) Green Dynamic Capability positively and significantly mediates the effect of Green Product Innovation on Competitive Advantage.

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Journal Info
Journal of Management and Administration Provision
Website

Abbrev

jmap

Publisher

Pusat Studi Pembangunan dan Pemberdayaan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Management and Administration Provision (E-ISSN: 2776-1290, P-ISSN: 2776-1282) is an open access and peer reviewed journal includes all the areas of research activities such as Public Administration, Public Services, Management Studies, Human Resource Management, Economic, Trade, Business ...