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All Journal VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Puspita, Ako Naomi Ratna
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PERANCANGAN VIDEO ANIMASI LIRIK LAGU SAYU Puspita, Ako Naomi Ratna; Haryatno, Yulius Rudi
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 1 (2025): Desain Komunikasi Visual
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i1.721

Abstract

Lyric videos play an important role in the music industry, combining visual, audio and text elements to convey the message of a song. This research aims to animate the lyric video for the song "Sayu" by improving visual quality and motion graphic elements. The goal is to strengthen the audience's understanding of the meaning of the lyrics and amaze the audience with a more immersive visual experience. The creation of this work uses qualitative descriptive approach to interpretation and visualization of text. This research is motivated by awareness of the issue of preserving wild animals, especially orangutans, which are threatened with extinction. The song "Sayu" contains a strong social message about preserving wild animals, and through animated lyric videos, this research seeks to increase public understanding of this issue. In developing content, this research uses the MDLC (Multimedia Development Life Cycle) technique, creative typography, 2D animation elements, and motion graphics to create lyric videos that are more visually attractive. The expected final result is a lyric video that is effective in conveying the lyric's message and supporting public awareness about the conservation of wild animals.
Co-Authors Haryatno, Yulius Rudi