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All Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis Jurnal Greenation Ilmu Teknik
Sari, Abigael Tiffanny Talenta
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Faktor-Faktor yang Mempengaruhi Strategi Peningkatan Kinerja Perusahaan: Analisis Inovasi Produk, Pemasaran Digital dan Sumber Daya Manusia (Literature Review Manajemen Strategik) Sari, Abigael Tiffanny Talenta
Jurnal Greenation Ilmu Teknik Vol. 3 No. 2 (2025): (JGIT) Jurnal Greenation Ilmu Teknik (Mei - Juli 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgit.v3i2.302

Abstract

Strategi peningkatan kinerja perusahaan merupakan langkah sistematis yang bertujuan untuk memperkuat daya saing dan memastikan keberlanjutan operasional dalam lingkungan bisnis yang dinamis. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi strategi peningkatan kinerja perusahaan, dengan fokus pada tiga variabel utama yaitu inovasi produk, pemasaran digital, dan sumber daya manusia Hasil penelitian menunjukkan bahwa ketiga faktor tersebut berpengaruh positif terhadap strategi peningkatan kinerja perusahaan. Inovasi produk terbukti mampu memperkuat posisi perusahaan di pasar, pemasaran digital memberikan kemudahan dalam menjangkau konsumen secara luas, dan pengelolaan sumber daya manusia yang efektif mendorong tercapainya tujuan strategis perusahaan.
Pengaruh Big Data, Bisnis Intelijen Dalam Pengambilan Keputusan Jaenuri, Listy Adelia; Abyan, Afif; Fikri, Adi Wibowo Noor; Fauzi, Achmad; Sari, Abigael Tiffanny Talenta; Raihan, Dyas; Suherman, Nelvina Meira; Hidayat, Radifan
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Evaluasi dan Kinerja Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i1.281

Abstract

This research explores the influence of big data and business intelligence (BI) in organizational decision-making. Big data, which is a collection of large, complex, and varied data, and BI, as a tool for analyzing business data, have changed the paradigm of business decision-making. Their integration has increased productivity, innovation, and competitive advantage in dynamic markets. Research results show that the use of big data and BI affects the efficiency and effectiveness of decision-making at different levels of an organization. Big data enables in-depth understanding of customers, market trends, and business operations, while BI enables the fusion and transformation of data into useful information for decision-making. The integration of the two enables more informed decisions, optimization of business processes, and better results. Nonetheless, further research is needed to understand their impact in different business context.
Co-Authors Abyan, Afif Achmad Fauzi Fikri , Adi Wibowo Noor Hidayat, Radifan Jaenuri, Listy Adelia Raihan, Dyas Suherman, Nelvina Meira