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All Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Jaenuri, Listy Adelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Big Data, Bisnis Intelijen Dalam Pengambilan Keputusan Jaenuri, Listy Adelia; Abyan, Afif; Fikri, Adi Wibowo Noor; Fauzi, Achmad; Sari, Abigael Tiffanny Talenta; Raihan, Dyas; Suherman, Nelvina Meira; Hidayat, Radifan
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Evaluasi dan Kinerja Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i1.281

Abstract

This research explores the influence of big data and business intelligence (BI) in organizational decision-making. Big data, which is a collection of large, complex, and varied data, and BI, as a tool for analyzing business data, have changed the paradigm of business decision-making. Their integration has increased productivity, innovation, and competitive advantage in dynamic markets. Research results show that the use of big data and BI affects the efficiency and effectiveness of decision-making at different levels of an organization. Big data enables in-depth understanding of customers, market trends, and business operations, while BI enables the fusion and transformation of data into useful information for decision-making. The integration of the two enables more informed decisions, optimization of business processes, and better results. Nonetheless, further research is needed to understand their impact in different business context.
Co-Authors Abyan, Afif Achmad Fauzi Fikri , Adi Wibowo Noor Hidayat, Radifan Raihan, Dyas Sari, Abigael Tiffanny Talenta Suherman, Nelvina Meira