Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PRoMEDIA
Amalia, Hasna Nadia
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran RUBI Community Dalam Membangun Brand Engagement Avoskin di Media Sosial Amalia, Hasna Nadia; Alfarizi, Muhammad Salma; Muntaha, Ahmad
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8353

Abstract

This study aims to analyze the role of RUBI Community in building Avoskin's brand engagement through social media. A qualitative research method with a case study approach was used, focusing on the activities of RUBI Community and the media relations strategies of PT AVO Innovation Technology. The results reveal that the community plays a vital role as brand advocates, content creators, and strategic communication partners. Through strategies such as content collaboration, education, exclusivity, and two-way communication, RUBI Community significantly enhances digital engagement, consumer loyalty, and positive word of mouth for the Avoskin brand. This study confirms that community-based approaches can be an effective solution for building sustainable brand-consumer relationships in the digital era.Keywords : Brand Engagement, Community, Social Media, Avoskin, Media Relations.
Co-Authors Alfarizi, Muhammad Salma Muntaha, Ahmad