Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal Journal of Law, Education and Business
Simanungkalit, Jessica Br
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Social Media Analysis on Interest in Buying Imported Used Shoes at SOM Sneakers Amanda, Essi Laura; Saskia, Ainun; Fajri, M Yudi; Simanungkalit, Jessica Br; Meiriza, Mica Siar
Journal of Law, Education and Business Vol 3, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i1.5776

Abstract

This study investigates the impact of social media on consumer interest in purchasing imported secondhand footwear, focusing on SOM Sneakers as a case study. Employing a mixed-methods approach combining surveys and interviews, the research demonstrates a significant influence of social media on consumer buying decisions.  This influence is mediated through increased brand awareness, influencer marketing, consumer reviews, and direct brand-consumer interaction, particularly on platforms like Instagram and TikTok, fostering engagement, building trust, and ultimately driving purchase intent.  The findings offer valuable insights for both academic discourse and the development of effective marketing strategies within the secondhand footwear industry.
Social Media Analysis on Interest in Buying Imported Used Shoes at SOM Sneakers Amanda, Essi Laura; Saskia, Ainun; Fajri, M Yudi; Simanungkalit, Jessica Br; Meiriza, Mica Siar
Journal of Law, Education and Business Vol 3, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i1.5776

Abstract

This study investigates the impact of social media on consumer interest in purchasing imported secondhand footwear, focusing on SOM Sneakers as a case study. Employing a mixed-methods approach combining surveys and interviews, the research demonstrates a significant influence of social media on consumer buying decisions.  This influence is mediated through increased brand awareness, influencer marketing, consumer reviews, and direct brand-consumer interaction, particularly on platforms like Instagram and TikTok, fostering engagement, building trust, and ultimately driving purchase intent.  The findings offer valuable insights for both academic discourse and the development of effective marketing strategies within the secondhand footwear industry.
Co-Authors Amanda, Essi Laura Fajri, M Yudi Meiriza, Mica Siar Saskia, Ainun