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All Journal Jurnal Komunikasi Global Sadida: Islamic Communications and Media Studies
Julana, Dara
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Sarkasme sebagai Gaya Bahasa dalam Dakwah: Analisis Isi Kuantitatif pada Channel Youtube @Hawariyyun Julana, Dara; Sari, Fitri Meliya; Zainuddin, Zainuddin
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.41624

Abstract

Sarkasme merupakan bentuk komunikasi yang dapat berfungsi sebagai humor atau cara informal untuk menyampaikan pendapat. Fenomena sarkasme ditemukan di berbagai platform media sosial, termasuk dalam konten dakwah di kanal YouTube Hawariyyun milik Alfa Abdurrahman. Penelitian ini bertujuan untuk mengetahui frekuensi dan jenis penggunaan sarkasme dalam konten dakwah yang disampaikan oleh Alfa Abdurrahman. Metode yang digunakan adalah analisis isi kuantitatif. Pengumpulan data dilakukan dengan mendokumentasikan kata-kata sarkasme dari konten di kanal YouTube Hawariyyun selama periode 29 Juli hingga 23 September 2023, yang dipilih menggunakan teknik purposive sampling. Data dianalisis dengan mengkategorikan jenis-jenis sarkasme serta merinci indikatornya sesuai prinsip teori pragmatik. Hasil penelitian menunjukkan bahwa Alfa Abdurrahman memproduksi 12 dari 15 konten dakwah yang mengandung sarkasme dari total populasi 32 konten. Terdapat dua jenis sarkasme yang digunakan, yaitu dirty sarcasm yang mendominasi dengan 19 sampel (59,4%) dan smart sarcasm sebanyak 13 sampel (40,6%). Temuan ini mengindikasikan bahwa sarkasme dapat menjadi strategi komunikasi yang efektif, namun tetap perlu digunakan secara bijak dalam menyampaikan pesan keagamaan.Sarcasm is a form of communication that can serve as humor or an informal way to express opinions. This phenomenon is found across social media platforms, including in religious content on the YouTube channel Hawariyyun by Alfa Abdurrahman. This study aims to examine the frequency and types of sarcasm used in his dakwah (Islamic preaching) content. The method employed is quantitative content analysis. Data were collected by documenting sarcastic expressions from the Hawariyyun channel during the period of July 29 to September 23, 2023, using purposive sampling. The data were analyzed by categorizing the types of sarcasm and detailing their indicators based on pragmatic theory. The results show that 12 out of 15 dakwah videos produced by Alfa Abdurrahman contained sarcasm, from a total population of 32 videos. Two types of sarcasm were identified: dirty sarcasm (19 samples or 59.4%) and smart sarcasm (13 samples or 40.6%). These findings suggest that sarcasm can be an effective communication strategy, but it must be used wisely when conveying religious messages.
Strategi Humas Dalam Mengembalikan Citra Positif Radio Baiturrahman Di Kalangan Pendengar Julana, Dara; Maula Ali, Hafidhatul
Sadida: Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Islamic Communications and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/sadida.v1i2.1608

Abstract

The research entitled "The Public Relations Strategy in Restoring a Positive Image of Baiturrahman Radio among Listeners" was conducted to find out what strategies were carried out by public relations at Baiturrahman Radio to restore a positive image among the public. This study uses a research method in the form of a descriptive method using field research techniques. Data collection techniques using observation, interviews and documentation. This study also uses a descriptive correlation method using a quantitative approach, namely describing the Public Relations Strategy in Restoring a Positive Image of Baiturrahman Radio among Listeners. This research approach is used to test the applied hypothesis. This research uses Situational Theory of The Publics. The situational theory of the publics or commonly abbreviated as STP is a useful theory for identifying the public, so that it can create more specific public categories based on the communication behavior of individuals and the effects of communication received by the individual. The results showed that the strategy carried out by Baiturrahman Radio's publicist was to re-schedule the Dakwatul Islam program so that the message conveyed was not maximal and no longer fragmented due to the call to prayer schedule which changes every day.
Co-Authors Fitri Meliya Sari Maula Ali, Hafidhatul Zainuddin, Zainuddin