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All Journal Jurnal Bisnis dan Manajemen (JURBISMAN)
Darsi Ahmada
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Effectiveness of Business Communication in Improving Organizational Productivity in The Digital Era Angga Aldi Saputra; Apriyanti, Apriyanti; Darsi Ahmada; Itsnaini Chusnul Khotimah
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i1.1036

Abstract

Business communication plays a central role in supporting organizational productivity, especially in today’s fast-paced and competitive digital era. This study aims to analyze how effective business communication influences organizational productivity, with a focus on the role of digital technology, internal communication, and adaptive communication strategies. The method used is a literature review with a descriptive qualitative approach. The results show that effective communication, supported by digital technology, enhances collaboration, transparency, and faster decision-making, which ultimately has a positive impact on work productivity. Recommendations are offered for organizations to foster a culture of open communication and invest in training for digital communication skills.
Co-Authors Angga Aldi Saputra Apriyanti Apriyanti Itsnaini Chusnul Khotimah